The True Benjamin Franklin

by Sydney George Fisher

I have already described his adventures as a young printer, and how he was sent on a wild-goose chase to London by Governor Keith, of Pennsylvania. I have also told how on his return to Philadelphia he gave up printing and became the clerk of Mr. Denham. He liked Mr. Denham and the clerkship, and never expected to return to his old calling. If Mr. Denham had lived, Franklin might have become a renowned Philadelphia merchant and financier, like Robert Morris, an owner of ships and cargoes, a trader to India and China, and an outfitter of privateers. But this sudden change from the long line of his ancestry was not to be. Nature, as if indignant at the attempt, struck down both Denham and himself with pleurisy within six months of their association in business. Denham perished, and Franklin, after a narrow escape from death, went back reluctantly to set type for Keimer.

He was now twenty-one, a good workman, with experience on two continents, and Keimer made him foreman of his printing-office. Within six months, however, his connection with Keimer was ended by a quarrel, and one of the workmen, Hugh Meredith, suggested that he and Franklin should set up in the printing business for themselves, Meredith to furnish the money through his father, and Franklin to furnish the skill. This offer was eagerly accepted; but as some months would be required to obtain type and materials from London, Franklin’s quarrel with Keimer was patched up and he went back to work for him.

In the spring of 1728 the type arrived. Franklin parted from Keimer in peace, and then with Meredith sprung upon him the surprise of a rival printing establishment. They rented a house for twenty-four pounds a year, and to help pay it took in Mr. and Mrs. Thomas Godfrey as lodgers. But their money was all spent in getting started, and they had a hard struggle. Their first work was a translation of a Dutch history of the Quakers. Franklin worked late and early. People saw him still employed as they went home from their clubs late at night, and he was at it again in the morning before his neighbors were out of bed.

There were already two other printing-offices, Keimer’s and Bradford’s, and hardly enough work for them. The town prophesied failure for the firm of Franklin & Meredith; and, indeed, their only hope of success seemed to be in destroying one or both of their rivals, a serious undertaking for two young men working on borrowed capital. There was so little to be made in printing at that time that most of the printers were obliged to branch out into journalism and to keep stationery stores. Franklin resolved to start a newspaper, but, unfortunately, told his secret to one of Keimer’s workmen, and Keimer, to be beforehand, immediately started a newspaper of his own, called The Universal Instructor in all Arts and Sciences and the Pennsylvania Gazette.

FRONT PAGE OF THE FIRST NUMBER OF THE “PENNSYLVANIA GAZETTE,” PUBLISHED BY FRANKLIN AND MEREDITH

Franklin was much disgusted, and in resentment, as he tells us, and to counteract Keimer, began writing amusing letters for the other newspaper of the town, Bradford’s Mercury. His idea was to crush Keimer’s paper by building up Bradford’s until he could have one of his own. His articles, which were signed “Busy Body,” show the same talent for humor that he had displayed in Boston a few years before, when he wrote for his brother’s newspaper over the name “Silence Dogood;” but there is a great difference in their tone. No ridicule of the prevailing religion or hatred of those in authority appears in them. The young man evidently found Philadelphia more to his taste than Boston, and was not at war with his surroundings. The “Busy Body” papers are merely pleasant raillery at the failings of human nature in general, interspersed with good advice, something like that which he soon afterwards gave in “Poor Richard.”

Keimer tried to keep his journal going by publishing long extracts from an encyclopædia which had recently appeared, beginning with the letter A, and he tried to imitate the wit of the “Busy Body.” But he merely laid himself open to the “Busy Body’s” attacks, who burlesqued and ridiculed his attempts, and Franklin in his Autobiography gives himself the credit of having drawn public attention so strongly to Bradford’s Mercury that Keimer, after keeping his Universal Instructor going on only ninety subscribers for about nine months, gave it up. Franklin & Meredith bought it in and thus disposed of one of their rivals. That rival, being incompetent and ignorant, soon disposed of himself by bankruptcy and removal to the Barbadoes. Franklin continued the publication of the newspaper under the title of the Pennsylvania Gazette; but it was vastly improved in every way,—better type, better paper, more news, and intelligent, well-reasoned articles on public affairs instead of Keimer’s stupid prolixity.

An article written by Franklin on that great question of colonial times, whether the Legislature of each colony should give the governor a fixed salary or pay him only at the end of each year, according as he had pleased them, attracted much attention. It was written with considerable astuteness, and, while upholding the necessity of the governor’s dependence on the Legislature, was careful not to give offence to those who were of a different opinion. The young printers also won favor by reprinting neatly and correctly an address of the Assembly to the governor, which Bradford had previously printed in a blundering way. The members of the Assembly were so pleased with it that they voted their printing to Franklin & Meredith for the ensuing year. These politicians, finding that Franklin knew how to handle a pen, thought it well, as a matter of self-interest, to encourage him.