Every printer issued an almanac as a matter of course, for it was the one publication which was sure to sell, and there was always more or less money to be made by it. While Franklin and Meredith were in business they published their almanac annually, and it was prepared by Thomas Godfrey, the mathematician, who with his wife lived in part of Franklin’s house. But, as has been related, Mrs. Godfrey tried to make a match between Franklin and one of her relatives, and when that failed the Godfreys and Franklin separated, and Thomas Godfrey devoted his mathematical talents to the preparation of Bradford’s almanac.

This was in the year 1732, and the following year Franklin had no philomath, as such people were called, to prepare his almanac. A great deal depended on having a popular philomath. Some of them could achieve large sales for their employer, while others could scarcely catch the public attention at all. Franklin’s literary instinct at once suggested the plan of creating a philomath out of his own imagination, an ideal one who would achieve the highest possibilities of the art. So he wrote his own almanac, and announced that it was prepared by one Richard Saunders, who for short was called “Poor Richard,” and he proved to be the most wonderful philomath that ever lived.

As Shakespeare took the suggestions and plots of his plays from old tales and romances, endowing his spoils by the touch of genius with a life that the originals never possessed, so Franklin plundered right and left to obtain material for the wise sayings of “Poor Richard.” There was, we are told, a Richard Saunders who was the philomath of a popular English almanac called “The Apollo Anglicanus,” and another popular almanac had been called “Poor Robin;” but “Poor Richard” was a real creation, a new human character introduced to the world like Sir Roger de Coverley.

Novel-writing was in its infancy in those days, and Bunyan’s “Pilgrim’s Progress,” Addison’s character of Sir Roger, and the works of Richardson, Fielding, and Smollett were the only examples of this new literature. That beautiful sentiment that prompts children to say, “Tell us a story,” and which is now fed to repletion by trash, was then primitive, fresh, and simple. Franklin could have written a novel in the manner of Fielding, but he had no inclination for such a task. He took more naturally and easily to creating a single character somewhat in the way Sir Roger de Coverley was created by Addison, whose essays he had rewritten so often for practice.

TITLE-PAGE OF POOR RICHARD’S ALMANAC FOR 1733

Sir Roger was so much of a gentleman, there were so many delicate touches in him, that he never became the favorite of the common people. But “Poor Richard” was the Sir Roger of the masses; he won the hearts of high and low. In that first number for the year 1733 he introduces himself very much after the manner of Addison.

“Courteous Reader,

“I might in this place attempt to gain thy favor by declaring that I write almanacks with no other view than that of the public good, but in this I should not be sincere; and men are now-a-days too wise to be deceived by pretences, how specious soever. The plain truth of the matter is, I am excessive poor, and my wife, good woman, is, I tell her, excessive proud; she cannot bear, she says, to sit spinning in her shift of tow, while I do nothing but gaze at the stars; and has threatened more than once to burn all my books and rattling traps (as she calls my instruments) if I do not make some profitable use of them for the good of my family. The printer has offered me some considerable share of the profits, and I have thus begun to comply with my dame’s desire.”

There was a rival almanac, of which the philomath was Titan Leeds. “Poor Richard” affects great friendship for him, and says that he would have written almanacs long ago had he not been unwilling to interfere with the business of Titan. But this obstacle was soon to be removed.