And the bottom of the door made the store-front’s only concession to business:
“Shop here! Shop Humanitarian!”
“Humanitarian!” Funatti nodded bitterly beside Hebster. “Ever see what’s left of a Primey if a bunch of Firsters catch him without SIC protection? Just about enough to pick up with a blotter. I don’t imagine you’re too happy about boycott-shops like that?”
Hebster managed a chuckle as they walked past the saluting, green-uniformed guards. “There aren’t very many Primey-inspired gadgets having to do with tobacco. And if there were, one Shop Humanitarian outfit isn’t going to break me.”
But it is, he told himself disconsolately. It is going to break me—if it means what it seems to. Organization membership is one thing and so is planetary patriotism, but business is something else.
Hebster’s lips moved slowly, in half-remembered catechism: Whatever the proprietor believes in or does not believe in, he has to make a certain amount of money out of that place if he’s going to keep the door free of bailiff stickers. He can’t do it if he offends the greater part of his possible clientele.
Therefore, since he’s still in business and, from all outward signs, doing quite well, it’s obvious that he doesn’t have to depend on across-the-street UM personnel. Therefore, there must be a fairly substantial trade to offset this among entirely transient customers who not only don’t object to his Firstism but are willing to forgo the interesting new gimmicks and lower prices in standard items that Primey technology is giving us.
Ther efore, it is entirely possible —from this one extremely random but highly significant sample—that the newspapers I read have been lying and the socioeconomists I employ are incompetent. It is entirely possible that the buying public, the only aspect of the public in which I have the slightest interest, is beginning a shift in general viewpoint which will profoundly affect its purchasing orientation.
It is possible that the entire UM economy is now at the top of a long slide into Humanity First domination, the secure zone of fanatic blindness demarcated by men like Vandermeer Dempsey. The highly usurious, commercially speculative economy of Imperial Rome made a similar transition in the much slower historical pace of two millennia ago and became, in three brief centuries, a static unbusinesslike world in which banking was a sin and wealth which had not been inherited was gross and dishonorable.
Meanwhile, people may already have begun to judge manufactured items on the basis of morality instead of usability, Hebster realized, as dim mental notes took their stolid place beside forming conclusions. He remembered a folderful of brilliant explanation Market Research had sent up last week dealing with unexpected consumer resistance to the new Ewakleen dishware. He had dismissed the pages of carefully developed thesis—to the effect that women were unconsciously associating the product’s name with a certain Katherine Ewakios who had recently made the front page of every tabloid in the world by dint of some fast work with a breadknife on the throats of her five children and two lovers—with a yawning smile after examining its first brightly colored chart.