Can such a publication as this be sold for 3d.? Provided we reach a gigantic circulation, we can do it. We are enabled to issue a threepenny Magazine containing more expensive literary matter, more numerous pictures, and more pages than the sixpenny Magazines of a few months back, at so ridiculous a price, because this Magazine is only a small incident in an organization controlling four daily journals and nearly thirty weekly periodicals; because we already possess and are now building printing machinery of an entirely novel and labour-saving nature.
The Magazine will be cheap as to price only. In every respect, save, perhaps, mere bulk, "The Harmsworth Magazine" will compete frankly, and without reserve, with older friends in the same field.
The experiment, largely due to a devoted band of workers, headed by my brother Cecil, is at least an interesting one. Will it succeed? Much depends upon the good word of those who read it. If it meets with your approval, if you consider that the enterprise is worthy of commendation, will you make our effort known to your circle?
Alfred C. Harmsworth.
WE ARE FIVE.
