The "Jewish State" was published in an edition of three thousand. It was read by small circles in various European capitals. It was sent to leading personalities in the press and political circles. It was soon translated into several languages. Herzl received many letters from authors and statesmen in which the work was praised. But the general German press, especially the Jewish-controlled press, took a negative attitude. A number of journalists alluded to the adventurer who would like to become Prime Minister or King of the Jews. No mention of the "Jewish State" appeared in the Neue Freie Presse, then or ever. The Algemeine Zeitung of Vienna said that Zionism was a madness born of despair, The Algemeine Zeitung of Munich described it as a fantastic dream of a feuilletonist whose mind had been unhinged by Jewish enthusiasm.
It was upon the Jewish masses that Herzl made a tremendous impression. He dawned upon Jews of Eastern Europe as a mystic figure rising out of the past. Little was known of his pamphlet, for it was kept out of the country by censorship in Russia. Only its title got their attention and the stories told of Herzl—the Western Jew returning to his people—gripped their hearts and stirred their imagination. He was greeted by one of the Galician Zionist societies as the leader who, like Moses, had returned from Midian to liberate the Jews. Max Nordau, that devastating critic of art and literature, was swept off his feet and described the pamphlet as a revelation, Richard Beer Hoffman, the poet, wrote to Herzl saying "At last there comes again a man, who does not carry his Judaism with resignation as if it were a burden or a misfortune, but is proud to be the legal heir of an immemorial culture."
It became clear to Herzl that he would have to take an active part in the task he had set forth in "The Jewish State." He no longer felt that he stood alone. He was not inclined to appear on a public platform. He had the shyness of the man who had always written what he had to say. He also felt that it would do more harm than good if his ideas were to be obscured by his personal presence. Through correspondence he set in motion Zionist activities—in London, in Paris, in Berlin, in the United States. The amount of letter-writing he developed was enormous.
He decided that there were three tasks to be undertaken at once. The first was the organization of the Society of Jews. The second was to continue diplomatic work in Constantinople and among interested Powers. The third was the creation of a press to influence public opinion and to prepare the Jewish masses for the great migration.
Through the Rev. Hechler, a chaplain of the British Embassy in Vienna, who believed in the Jewish return to the Holy Land, Herzl was introduced to the Grand Duke of Baden, a Christian of great piety and influence in political circles.
Herzl intended to use the influence of the Germans to affect the Sultan and make him more sympathetic to Zionist proposals. Herzl told the Grand Duke that he would like to have Zionism included within the cultural sphere of German interests. The Grand Duke said that the Kaiser seemed inclined to take Jewish migration under German protection. The great powers were interested in maintaining certain extra territorial rights within the Turkish Empire. If they had nationals in any part of the Empire, they claimed the right to protect them over and above Turkish law. It was, therefore, not the Kaiser's interest in the Jews, but in extending German jurisdiction within the Turkish Empire that persuaded him to suggest the adoption of Jews in Palestine for that purpose. Germany had a special relationship to Turkey. Most of the western powers were openly discussing the impending partition of the Turkish Empire, but Germany was opposed to it.
Herzl was told that the Kaiser was prepared to see him at the head of a delegation when he visited Palestine, but Herzl was anxious to see the Kaiser without delay. He suggested an audience before the trip to Palestine in order that the Kaiser might be in a position to discuss the Jewish question with the Sultan. The Grand Duke advised Herzl to see Count Philip Zu Eulenberg, the German Ambassador at Vienna. Herzl was given an opportunity to see Count Eulenberg in Vienna. Herzl told him that he wanted His Imperial Majesty to persuade the Sultan to open negotiations with the Jews.
The Count passed Herzl over to the German Minister of Foreign Affairs, Von Buelow, who happened to be in Vienna at the same time. Van Buelow knew a great deal about the Zionist movement. He said that the difficulty lay in persuading the Sultan to deal with the Jews. He felt certain that the Sultan could be impressed if he was properly advised by the Kaiser. A week later Herzl was informed of the Kaiser's inclination to take the Jews of Palestine under his protection, and repeated that he would like to see Herzl at the head of a delegation in Jerusalem, later on.
Herzl was afraid of going further in this direction without having in existence the financial instrument without which neither negotiations nor colonization could be carried on. Herzl urged David Wolffsohn and Jacobus Kahn to proceed with the utmost speed to incorporate the Jewish Colonial Trust. He foresaw the possibility that a demand might be made at any time to show the color of his money. Although the affairs of the Bank were in the hands of Wolffsohn and Kahn, Herzl himself worried over every detail, urging and driving and complaining about the slowness of the action. On March 28, 1899 the subscription lists were opened. Herzl's expectations were not fulfilled. Only about 200,000 shares had been sold, three-quarters of them in Russia. The Bank could not be opened until it had at least 250,000 paid-up shares. After a great deal of effort, the minimum was finally obtained and the Trust was officially opened in time for the opening of the third Congress in August, 1899.
Herzl addressed a mass meeting in London in October, 1899, under Dr. Gastner's chairmanship. In his address at this meeting, Herzl said that he believed the time was not far off when the Jewish people would be set in motion. He asked the audience to accept his word even if he could not speak more definitely. "When I return to you again," he said, "we shall, I hope, be still further on our path." At this meeting Father Ignatius, a Catholic believer in Zionism, referred to Herzl "as a new Joshua who had come to fulfill the words of the Prophet Ezekiel." The effect produced upon the audience was not useful to Herzl's purposes at that time. He had always tried to discourage the impression of himself as a Messianic figure. The meeting in London was the only occasion where he lost his self-mastery in public.