When in the winter season I see skates prominently exposed for sale in our shop windows I am reminded of another of the odd or rather side industries of Birmingham. I refer to the steel toy trade. The word toy seems appropriate enough when applied to skates and quoits, but seems a curious word to designate such articles of distinct utility as hammers, pincers, turnscrews, pliers, saws, and chisels, yet these articles and many others of a similar kind are included in the words "steel toys." This steel toy trade, if not a great industry in Birmingham, is an old-established one, and has been carried on for years by good well-known local names, such as Richard Timmins and Sons, Messrs. Wynn and Co., and others.
XIII.
NEW AND OLD STYLE TRADING.
In an earlier part of these chapters I referred to the new style of shopkeeping that has developed in Birmingham with the growing size and importance of the town and city. I now return to the subject again for the purpose of showing that although Birmingham seems to be much to the fore in the matter of up-to-time shopkeeping, there are still a limited number of traders and shopkeepers who keep pretty much to the old lines, and evidently desire to carry on their businesses in the way that their fathers did before them.
And in touching this question it is worth while considering for a moment how differently two men or two firms in the same trade will carry on their businesses, and yet both succeed. To put it more plainly, one firm will bombard the public with "fetching" advertisements, and get business, so to speak, at the bayonet's point. Another firm in the same line of trade lays siege to its customers in a quiet, systematic way, does its best to prevent any sorties in the direction of rival camps, and is content to keep its connection well guarded and do business in a quiet, undemonstrative way.
Of course the man who goes in for publicity—wide publicity—and assaults the public with "loud" advertisements in all directions, drives the roaring trade, or the trade that roars loudest. He gets larger returns, and if his business is well managed he should secure larger profits. Beside these trade Dives's the humble, quiet, unostentatious Lazarus seems quite out in the cold. Not so, however. The latter picks up some good crumbs, if not some pretty substantial crusts, which he puts into his wallet with a gentle, unostentatious satisfaction which quite contents him.
I could give chapter and verse for what I am now saying, and without hesitation or difficulty could name two firms in Birmingham that are carrying on the same trade, making the same everyday articles of consumption; yet, while the name of one firm is in everybody's mouth and is known to the ends of the earth, the name of the other is hardly ever seen save upon the productions they turn out. Yet I know for a fact that this latter firm make some nice solid profits out of their quiet business, though nothing perhaps at all comparable with their more enterprising rival. It is a case of thousands in one case and tens of thousands probably in the other. But enterprise should, of course, bring its own reward.
I fear I have indulged in a rather full-blown parenthesis, but it was somewhat necessary before going into certain details concerning the two utterly opposed modes of trading and their exemplifications in Birmingham. As I have mentioned before, we have in recent years seen the rise and development of huge establishments and trading concerns that deal in anything and everything. Cutting and competition have gone on till there is nothing left to cut, or no weapon left that is sharp enough to cut finer. The results of all this has been the whittling away of a good many old-fashioned shops and traders; but they are not all gone, and some long—established businesses still survive and prosper in our midst.
I will just mention one or two. If the reader of these lines will walk down the Lower Priory, which leads out of the Old Square—or what was the Old Square—he will see at the bottom of the said Lower Priory, on the right hand side, a sedate and solid brick building. He will see a brass knocker on the door and a brass plate bearing the name of Smallwood and Sons—"only this, and nothing more." This is the business house of the oldest firm of wine merchants in Birmingham, and I believe that these premises in the Lower Priory have been in the possession of the Smallwood family since the days of the Commonwealth; and, further, that the present active members of the firm are the fifth and sixth generation of Smallwood and Sons, wine merchants. There is no big shop window full of bottles of cheap heterogeneous wines and spirits. It might be the house of some good old doctor, or the office and home of some ripe old lawyer. If you step inside the office, you see few signs of Bacchus or his bowl, but you do see some antiquated rooms, some quaint furniture, and a nice dry, well-seasoned appearance that denotes age. There are full and capacious cellars on the premises of course—cellars containing a sort of well in which the books of the firm were buried at the time of the Birmingham riots; but, so far as outward appearance is concerned, Sir Wilfrid Lawson or the top Major-Domo of the Band of Hope might pass by the lintels of the doorway in Lower Priory without a sigh. With regard to Messrs. Smallwood's cellars, their subterranean premises are honeycombed with catacombs containing the remains of some grand old spirits and big bins of choice vintage and various other wines.
It might be thought that such a very unbusiness-looking place would be quietly draining away, especially in face of the flaring competition in the wine and spirit trade. I am, however, glad to think and know that such old-established houses as Smallwood and Sons can bear up against the levelling down processes that characterise the more pushing branches of the wine and spirit trade. There are still a fair number of people who like to buy their wine from dealers who seem to have inherited certain trade instincts and experiences, and who can be relied upon to supply what they know to be good wines and spirits, such as can be consumed with pleasure and taken without risk. We do not all yet care for Chancellor claret, Hamburg sherry, petroleum champagne, and Dudley port, sometimes called "Bilston pit drink."