Persons effecting Assurances with the Alliance Company, enjoy the following important Advantages:—

I. Perfect Security.—The large invested Capital, and the personal responsibility, of upwards of One Thousand Shareholders, render the security undoubted.

II. Moderate Premiums of Assurance.—The Rates for Life Assurance will be found generally reasonable; and, for the younger Ages, lower than those in use in many of the older and most respectable Offices.

The Premiums for Assurance on Fire are the same as those which are demanded by the first class of Assurance Companies.

III. Participation of Profits by the Assured, both in Life and Fire.—The Profits, appropriated to the participating Assured, are applied, every Five Years, to the increase of the amounts assured, or to the reduction of the future Premiums, according to the choice of the Assured.

The Profits of the Fire Department appropriated to the Assured, are distributed at the close of each successive period of Five years, in the form of a per-centage on the Premiums which have been paid.

IV. Parties who obtain the settlement of Losses from Fire are not thereby deprived of their right to participate in the Profits of the Company.

V. Losses by Lightning are made good.

VI. The Company are liable for losses by Explosion, unless such explosion should be occasioned by gunpowder deposited on the premises, or except in cases specially provided for in the Policy.

The Directors grant Loans on the sole security of the Company’s Policies, if unencumbered, to nearly the full extent of their value, provided such value will justify an advance of not less than £50.