The WESTERN COWBOY
and
ARABIANS IN THE ROCKIES
PRICE $1.00
Copyright 1948, Trinidad Bean & Elevator Co.
Denver, Colorado
The WESTERN COWBOY
Call him bronco buster, cowpuncher, cattleman, or just plain ranch hand ... the western cowboy to those who know him best, has always been “just a plain, everyday upstandin’ man!” He is courageous and fearless ... loyal to his outfit and to his friends, and does his best to live up to the code of his colorful calling.
An oldtimer might tell you that the cowboy’s code calls for “courage and loyalty, uncomplaining cheerfulness, laughter at danger and hardships, lack of curiosity regarding another’s past, and respect for womanhood.”
The cowboy may change with the times, but so long as the West raises cattle he’ll be with us ... riding the range, testing his skill at the rodeo ... “doin’ his job” as he upholds the proud traditions of the West and one of its greatest industries ... the cattle business.
ON THE MOVE
The cowboy and the horse he rides are the result of a way of life. The man and the animal have developed together, adapting themselves to a type of life and work unfamiliar to millions of our present generation.