As far as the copy at the top of the letter, appearing before the questions, as far as I know, this was written by Larrie Schmidt. He showed it to me. I said, "It is a little rough, but if we are going to get our money's worth out of the ad, I guess it has to be."
Mr. Jenner. Mr. Chairman, may I stand over near the witness?
Representative Ford. Surely.
Mr. Jenner. Thank you.
When you say the copy at the top of the ad, does that include the banner, "Welcome, Mr. Kennedy, to Dallas."?
Mr. Weissman. Yes.
Mr. Jenner. And you are referring to all that portion of the ad which is Commission Exhibit No. 1031, down to the first question?
Mr. Weissman. Yes. The idea of the black border was mine.
Mr. Jenner. Yes. I was going to ask you that. Why did you suggest the black border?
Mr. Weissman. Well, I saw a proof of the ad—drew a mockup, the advertising man at the newspaper office drew a mockup, and it was the sort of thing that you just turned the page and pass it by, unless you had something to bring it out. And I suggested a black border. He put a one-eighth inch black border around. I said try a little heavier one. He went to a quarter inch black border and I said, "That looks okay," and we had the black border.