If anybody complains that the greater and more valuable parts remain unnoticed; your answer is, That it is impossible to pay attention to all; and that your duty is rather to prevent the propagation of error, than to lavish praises upon that which, if really excellent, will work its way in the World without your help.
Indeed, if the plan of your Review admits of selection, you had better not meddle with Works of deep research and original speculation; such as have already attracted much notice, and cannot be treated superficially without fear of being found out. The time required for making yourself thoroughly master of the subject is so great, that you may depend upon it they will never pay for the reviewing. They are generally the fruit of long study, and of talents concentrated in the steady pursuit of one object: it is not likely therefore that you can throw much new light on a question of this nature, or even plausibly combat the Author's propositions; in the course of a few hours, which is all you can well afford to devote to them. And without accomplishing one or the other of these points; your Review will gain no celebrity, and of course no good will be done.
Enough has been said to give you some insight into the facilities with which your new employment abounds. I will only mention one more, because of its extensive and almost universal application to all Branches of Literature; the topic, I mean, which by the old Rhetoricians was called [Greek: ex enantion], That is, when a Work excels in one quality; you may blame it for not having the opposite.
For instance, if the biographical sketch of a Literary Character is minute and full of anecdote; you may enlarge on the advantages of philosophical reflection, and the superior mind required to give a judicious analysis of the Opinions and Works of deceased Authors. On the contrary, if the latter method is pursued by the Biographer; you can, with equal ease, extol the lively colouring, and truth, and interest, of exact delineation and detail.
This topic, you will perceive, enters into Style as well as Matter; where many virtues might be named which are incompatible: and whichever the Author has preferred, it will be the signal for you to launch forth on the praises of its opposite; and continually to hold up that to your Reader as the model of excellence in this species of Writing.
You will perhaps wonder why all my instructions are pointed towards the Censure, and not the Praise, of Books; but many reasons might be given why it should be so. The chief are, that this part is both easier, and will sell better.
Let us hear the words of Mr BURKE on a subject not very dissimilar:
"In such cases," says he, "the Writer has a certain fire and alacrity inspired into him by a consciousness that (let it fare how it will with the subject) his ingenuity will be sure of applause: and this alacrity becomes much greater, if he acts upon the offensive; by the impetuosity that always accompanies an attack, and the unfortunate propensity which mankind have to finding and exaggerating faults." Pref., Vindic. Nat. Soc., p. 6.
You will perceive that I have on no occasion sanctioned the baser motives of private pique, envy, revenge, and love of detraction. At least I have not recommended harsh treatment upon any of these grounds. I have argued simply on the abstract moral principle which a Reviewer should ever have present to his mind: but if any of these motives insinuate themselves as secondary springs of action, I would not condemn them. They may come in aid of the grand Leading Principle, and powerfully second its operation.
But it is time to close these tedious precepts, and to furnish you with, what speaks plainer than any precept, a Specimen of the Art itself, in which several of them are embodied. It is hastily done: but it exemplifies well enough what I have said of the Poetical department; and exhibits most of those qualities which disappointed Authors are fond of railing at, under the names of Flippancy, Arrogance, Conceit, Misrepresentation, and Malevolence: reproaches which you will only regard as so many acknowledgments of success in your undertaking; and infallible tests of an established fame, and [a] rapidly increasing circulation.