R.A.F. Can.—Estimated Value of Rations Drawn from C.A.S.C.
Grand Total $1,406,809.00
At the end of January, 1917, recruiting offices were opened in Toronto and Hamilton, with a trade test party in each place. The latter was shortly withdrawn as being unproductive, and merged into a central test station at Toronto. Simultaneously, and owing to great distances to be travelled and to difficulties encountered in obtaining suitable accommodation and facilities for trade testing at other centres, it was decided to establish merely recruiting offices at outside stations; and offices were opened at Montreal, Winnipeg and Vancouver, each in charge of an experienced officer trained by ourselves, assisted by a staff of non-commissioned officers and men from England. Oral tests were conducted here, the practical examination being given after arrival in Toronto.
The question of publicity presented a problem, to solve which the following methods were employed:
(1) Display advertisements in newspapers (large dailies).
(2) Written items of news and interesting articles.
(3) Classified advertisements for trades in the various want advertising columns.
(4) Large posters of striking design used on bill-boards. These posters were designed by an advertising company.
This work was supplemented by addresses and recruiting meetings.