"ADVERTISING IS THE OIL WHICH WISE MEN PUT IN THEIR LAMPS."
—Modern Proverb.
GIRARD'S SECRET.
Stephen Girard, than whom no shrewder business man ever lived, used to say in his old age:
"I have always considered advertising liberally and long to be the great medium of success in business and prelude to wealth. And I have made it an invariable rule, too, to advertise in the dullest times, as well as in the busiest, long experience having taught me that money thus spent is well laid out; as by keeping my business continually before the public, it has secured many sales that I otherwise would have lost."
Advertisements and Subscriptions solicited for papers published in California and Oregon, Washington, Utah, Idaho, Montana, Colorado, Arizona and adjacent Territories; Sandwich Islands, the British Possessions, Mexican Ports, Nicaragua, Panama, Valparaiso, Japan, China, Europe, Australia, Atlantic States, etc., etc.
N. B.—FOR SALE; bound volumes of the Sacramento Union, from Sept. 19th, 1855, to the present time; also, the San Francisco Evening Bulletin, in bound volumes, from the beginning of its publication to the present time.
SAN FRANCISCO MILLS.