This essay appeared originally in The Colophon, Part IV, 1930. It was revised and retitled The Personal Element for inclusion in The Nonesuch Century, 1936, from which it is here reprinted.
It wouldn't be easy to imagine an idea, a policy and a business more "personal" than our Nonesuch has been. This is my excuse for the personal (worse, the first-personal) character of these ensuing notes.
Nonesuch was started by three of us in the close quarters of a basement room (two of the three became husband and wife); at our busiest and most successful we have never had an office staff of more than three, usually our friends as well as our associates; we later lived above and in our office; we have been responsible ourselves not only for every decision of policy of what to publish and not to publish but also for every piece of printing, of make-up, of advertising; for jackets, catalogues, specimen pages and a vast deal of miscellaneous editing. And, more than anything else, it is our own taste which has determined our choice of books and choice of styles. In short everything (except typing and account-adding in later days) has been done by Vera Meynell or David Garnett or me.
When I set myself to the making of these notes I thought I should only have to remember, not to reconstruct. I had by heart all that was worth knowing about the beginnings of the Nonesuch in itself. But for its remoter beginnings in myself I found that I had in fact to go back to my childhood.
What induced this revision of my opinion was a phrase (quoted in my brother Everard's "Life" of Francis Thompson) from a letter of my mother's. "Please return" she had written to Thompson, "the revise proofs sixteen pages at a time."
First of all (said I to myself) I am the son of a mother who was not only a poet but who knew also that page proofs have to be dealt with in units of sixteen. Yes, and that was only a trifle of the family's knowledge. I have often seen my mother unflinchingly cut a treasurable phrase in one of her essays so that it should end to the line or paragraph of the printer's prescription; and correct a proof so that a word deleted here would be promptly balanced by an added word there to save the over-running of the corrected lines. Where did she learn this tenderness towards my craft? But from my father, of course.
And then I realised that, if he likes it or not, the Nonesuch Press is really my father's grand-son. In establishing it I was doing no more than reverting to type.
There was of course the literary background, the great names and exciting personalities of the writers who were my parents' friends. There was George Meredith whose limping descent of the staircase I can just, and whose yearly tip of a pound at Christmas I can very easily, remember. There was the silver teapot which I never carried to be replenished without remembering my father's solemn sanctification of it: "Robert Browning has taken his tea from this." There was W. B. Yeats standing owl-like at the door blinking to discover my mother through the smoke emitted from the Egyptian cigarettes which I had lately been sent at top speed to buy, my father sometimes going twice through his pockets before he assembled the necessary tenpence halfpenny. (Tenpence halfpenny was also the price of a box of soldiers, and once I thought of buying soldiers instead of cigarettes and running away from home.) There was Francis Thompson, "The Poet" as we children always called him, fragile, mannered, and complaining of the weather or of the quality of our food. Much later I remember Jack Squire discussing the plans for the first London Mercury; and Hilaire Belloc brought by Wilfrid Blunt because of my father's "discovery" of his first writing in the Morning Post. I don't remember Stevenson or Patmore; but framed holographs of In the Highlands and The Toys were set between the gold Japanese embroideries which surrounded the sitting room. This literary "atmosphere" was more continuously and intensively itself than anything I know today—even in psycho-analytic or Communist circles. "Does he write? Then do bring him." "Is he a Thompsonian? Of course he must come."
Every Sunday afternoon and evening my parents were "at home." There was endless poetry-reading, endless "literary talk" by my mother's devoted admirers. No, not endless. There were two signals for their departure. The first gong, so to speak, was the arrival of the hot blackcurrant jam drink. The second was my father unbuttoning, almost unostentatiously, the top button of his boots.