P.A.B.

CONTENTS

BY WAY OF INTRODUCTION[Page ix]
OTTO F. EGE. The Story of the Alphabet[3]
LANCELOT HOGBEN. Printing, Paper and Playing Cards[15]
RUTH S. GRANNISS. Colophons[31]
EDWIN ELIOTT WILLOUGHBY. Printers' Marks[45]
A. F. JOHNSON. Title Pages: Their Forms and Development[52]
LAWRENCE C. WROTH. The First Work with American Types[65]
RONALD B. MCKERROW. Typographic Debut[78]
EDWARD ROWE MORES. Metal-Flowers[83]
JAMES WATSON. The History of the Invention and
Progress of the Mysterious Art of Printing &c.

[85]
EVELYN HARTER. Printers As Men of the World[88]
ANNE LYON HAIGHT. Are Women the Natural Enemies of Books?[103]
BEATRICE WARDE. Printing Should Be Invisible[109]
PORTER GARNETT. The Ideal Book[115]
W. A. DWIGGINS. Extracts from an Investigation
into the Physical Properties of Books

[129]
W. A. DWIGGINS. Twenty Years After[145]
DESMOND FLOWER. The Publisher and the Typographer[153]
WILLIAM DANA ORCUTT, BRUCE ROGERS, CARL PURINGTON ROLLINS,
JOSEPH BLUMENTHAL, P. J. CONKWRIGHT, ARTHUR W. RUSHMORE,
MILTON GLICK, MORRIS COLMAN, EVELYN HARTER, PETER BEILENSON,
and ERNST REICHL. The Anatomy of the Book: A Symposium



[160]
ROBERT JOSEPHY. Trade Bookmaking: Complaint in Three Dimensions[169]
WILL RANSOM. What Is a Private Press?[175]
ALFRED W. POLLARD. The Trained Printer and the
Amateur: and the Pleasure of Small Books
[182]
SIR FRANCIS MEYNELL. Some Collectors Read[191]
CHRISTOPHER SANDFORD. Printing for Love[212]
ARTHUR W. RUSHMORE. The Fun and Fury of a Private
Press: Some Voyages of The Golden Hind

[220]
EDWIN GRABHORN. The Fine Art of Printing[226]
HOLBROOK JACKSON. The Typography of William Morris[233]
STANLEY MORISON. First Principles of Typography[239]
CARL PURINGTON ROLLINS. American Type Designers and Their Work[252]
ERIC GILL. Typography[257]
FREDERIC W. GOUDY. Types and Type Design[267]
THEODORE LOW DE VINNE. The Old and the New:
A Friendly Dispute between Juvenis & Senex

[274]
BRUCE ROGERS. Paragraphs on Printing[281]
PAUL A. BENNETT. B.R.—Adventurer with Type Ornament[290]
DANIEL BERKELEY UPDIKE. Some Tendencies in Modern Typography[306]
PETER BEILENSON. The Amateur Printer: His Pleasures and His Duties[313]
T. M. CLELAND. Harsh Words[321]
OSCAR OGG. A Comparison of Calligraphy & Lettering[337]
ALDOUS HUXLEY. Typography for the Twentieth-Century Reader[344]
MERLE ARMITAGE. Notes on Modern Printing[350]
JOHN T. WINTERICH. Benjamin Franklin: Printer and Publisher[352]
EARNEST ELMO CALKINS. The Book & Job Print[368]
JAMES SHAND. Author and Printer: G.B.S. and R.&R.C.: 1898-1948[381]
PAUL A. BENNETT. On Type Faces for Books[402]
PAUL A. BENNETT. Notes on the Type Faces Used in This Book[411]
Index[421]

BY WAY OF INTRODUCTION

Labeling these observations "introductory" isn't to confuse the purist. He knows that the terms preface, foreword and introduction become mixed frequently, he doesn't like it and he much prefers retaining the proper distinctions.