A chart showing the percentage of excellence in the physical properties of books published since 1910.
—You mention other methods. Would you mind telling us what other method you use?
—We can expand the letter-press judiciously. We limit the matter to seven words on a page, say, and so get a greater number of pages. We can use large type and can lead considerably.
—But does not that practice hurt the appearance of the page? Make a poor-looking page?
—I am afraid I do not get your meaning.
—I mean to say, is not the page ugly and illegible when you expand the matter to that extent?
—You don't consider the look of a page in making a book. That is a thing that doesn't enter into the production of a book. If I understand you correctly, do you mean to say that it matters how a book looks?
—That was the thought in my mind.