ADVERTISING
Mr. George Hibbard discovers a new literature in process of development, born of the needs of modern advertising. In The Booklover’s Magazine he writes:
The modern advertisement is worth looking at, whether it is the sounding proclamation of some big corporation, with facts and figures both weighty and impressive, or the light eye-catching notice of some simple trade or contrivance. All forms of literary composition find place in the advertising pages: history, story, verse. Many advertisements measure up to the test of good literature. In truth, there is often an uncommon amount of character in them. A word here or a phrase there is often singularly vivid as “local color,” and behind many an advertisement it is possible to see a vigorous personality. Nor are there lacking in this new literature qualities of humor, both intentional and unintentional. One generation writes an epic, another an advertisement; who shall say that one manifestation is not as important as the other.
(37)
Going into a green field surrounded by beautiful trees, we were once shocked by seeing painted upon a large rock the injunction, “Prepare to meet thy God.” This was the work of some ardent religionist who was entirely unconscious that this was a holy place. God was there, altho he knew it not, else he would not have intruded in that sacred place with his vulgar application of a venerable injunction.—The Christian Register.
(38)
See [Publicity]; [Wholeness].
Advertising, Novel—See [Foolishness Sometimes is Wisdom].
ADVERTISING, PERSISTENCY IN