There is another angle to this important element of morale. In inverse ratio to the weakening of the spirit of the Germans against this resistless body there came a daily strengthening of the morale of our own men and those of the Allies through this manifestation at home. Where there are two opposing wills to victory in the field, the one that has the greater backing at home is certain to overwhelm the other.
It was not the dollar that won the war, it was the spirit behind the dollar. Before Prince Max asked for the armistice he had learned that $9,978,835,800 had been subscribed in this country toward his defeat. It is natural to assume that this fact did not impress him so much as the related fact that millions of persons had participated in the subscription.
Up to the end of the Fourth Loan, which coincided with the negotiations for the Armistice, $16,971,909,050 had been paid in and this helped to save life to an extent that we can only imagine. It was the confident expectation when the Americans halted the German onslaught at Château-Thierry that the end of the war would come in the following spring. None dared to hope that it would come before Christmas. When the crash came in November, even the Allied commanders were bewildered by its suddenness. Had the war been prolonged to the spring of 1919, it is certain that we would have paid a large toll in lives. Some have estimated that 100,000 more of our young men would have been sacrificed. That the war did not drag along for six months more may be ascribed in part to the effect that the demonstrated loyalty of the Liberty Loan Army had upon German morale. We know that the Germans fed lies to their own troops and dropped pamphlets with these same falsehoods into our own trenches. They tried to convince their own and our men that the Loans had no support.
MOBILIZING THE LIBERTY LOAN ARMY
When at 11 o'clock on November 11, 1918, peace dawned upon a war-sick world we had 2,000,000 men in Europe, and as many more on this side putting themselves in readiness to go across. On the seas we had close to 300,000 men. This tremendous force was welded into form in the nineteen months we were in the war. Yet within a few months after our entrance into the war there were more than this total in the Liberty Loan Army. The list of subscribers to the First Liberty Loan which closed two months after our entry had 4,500,000 names.
And this number remained for the duration of the war, giving every penny they could spare, mortgaging their property, committing themselves to personal privations. When the Second Loan books were totalled in November the number had increased to 9,500,000, and it leaped to 17,000,000 in the Third. In the Fourth—the last loan of war-time—it had grown to 22,777,680 and in the Fifth which closed six months after the armistice, it finished with 12,000,000 names.
As in the Army, where organization is half the battle, it was through organization of the enthusiasm and the deep fervor of the American people that success came in this big venture. We had to create a state of mind, we had to educate the American public in finance—which in itself appeared an insuperable task—we had to marshal resources on a scale such as never before had been attempted, and we had to map out a sales campaign that would comprehend millions of persons. There were no precedents to go by; the example set in Europe could not have application in the United States because of temperamental and financial differences; the flotation of the loans in the Civil War afforded no practicable working basis. It was pioneering, and this fact was made clear in the first conference held in Washington when Secretary of the Treasury William G. McAdoo called together the financial leaders of the country.
A Poster Used During the Fourth Liberty Loan Campaign