Henry Ford's earliest banker was the proprietor of a quick-lunch wagon at which the inventor used to eat his midnight meal after his hard evening's work in the shed. "Coffee Jim," to whom Ford confided his hopes and aspirations on these occasions, was the only man with available cash who had any faith in his ideas. Capital in more substantial form, however, came in about 1902. With money advanced by "Coffee Jim," Ford had built a machine which he entered in the Grosse Point races that year. It was a hideous-looking affair, but it ran like the wind and outdistanced all competitors. From that day Ford's career has been an uninterrupted triumph. But he rejected the earliest offers of capital because the millionaires would not agree to his terms. They were looking for high prices and quick profits, while Ford's plans were for low prices, large sales, and use of profits to extend the business and reduce the cost of his machine. Henry Ford's greatness as a manufacturer consists in the tenacity with which he has clung to this conception. Contrary to general belief in the automobile industry he maintained that a high sale price was not necessary for large profits; indeed he declared that the lower the price, the larger the net earnings would be. Nor did he believe that low wages meant prosperity. The most efficient labor, no matter what the nominal cost might be, was the most economical. The secret of success was the rapid production of a serviceable article in large quantities. When Ford first talked of turning out 10,000 automobiles a year, his associates asked him where he was going to sell them. Ford's answer was that that was no problem at all; the machines would sell themselves. He called attention to the fact that there were millions of people in this country whose incomes exceeded $1800 a year; all in that class would become prospective purchasers of a low-priced automobile. There were 6,000,000 farmers; what more receptive market could one ask? His only problem was the technical one--how to produce his machine in sufficient quantities.
The bicycle business in this country had passed through a similar experience. When first placed on the market bicycles were expensive; it took $100 or $150 to buy one. In a few years, however, an excellent machine was selling for $25 or $30. What explained this drop in price? The answer is that the manufacturers learned to standardize their product. Bicycle factories became not so much places where the articles were manufactured as assembling rooms for putting them together. The several parts were made in different places, each establishment specializing in a particular part; they were then shipped to centers where they were transformed into completed machines. The result was that the United States, despite the high wages paid here, led the world in bicycle making and flooded all countries with this utilitarian article. Our great locomotive factories had developed on similar lines. Europeans had always marveled that Americans could build these costly articles so cheaply that they could undersell European makers. When they obtained a glimpse of an American locomotive factory, the reason became plain. In Europe each locomotive was a separate problem; no two, even in the same shop, were exactly alike. But here locomotives are built in parts, all duplicates of one another; the parts are then sent by machinery to assembling rooms and rapidly put together. American harvesting machines are built in the same way; whenever a farmer loses a part, he can go to the country store and buy its duplicate, for the parts of the same machine do not vary to the thousandth of an inch. The same principle applies to hundreds of other articles.
Thus Henry Ford did not invent standardization; he merely applied this great American idea to a product to which, because of the delicate labor required, it seemed at first unadapted. He soon found that it was cheaper to ship the parts of ten cars to a central point than to ship ten completed cars. There would therefore be large savings in making his parts in particular factories and shipping them to assembling establishments. In this way the completed cars would always be near their markets. Large production would mean that he could purchase his raw materials at very low prices; high wages meant that he could get the efficient labor which was demanded by his rapid fire method of campaign. It was necessary to plan the making of every part to the minutest detail, to have each part machined to its exact size, and to have every screw, bolt, and bar precisely interchangeable. About the year 1907 the Ford factory was systematized on this basis. In that twelve-month it produced 10,000 machines, each one the absolute counterpart of the other 9,999. American manufacturers until then had been content with a few hundred a year! From that date the Ford production has rapidly increased; until, in 1916, there were nearly 4,000,000 automobiles in the United States--more than in all the rest of the world put together--of which one-sixth were the output of the Ford factories. Many other American manufacturers followed the Ford plan, with the result that American automobiles are duplicating the story of American bicycles; because of their cheapness and serviceability, they are rapidly dominating the markets of the world. In the Great War American machines have surpassed all in the work done under particularly exacting circumstances.
A glimpse of a Ford assembling room--and we can see the same process in other American factories--makes clear the reasons for this success. In these rooms no fitting is done; the fragments of automobiles come in automatically and are simply bolted together. First of all the units are assembled in their several departments. The rear axles, the front axles, the frames, the radiators, and the motors are all put together with the same precision and exactness that marks the operation of the completed car. Thus the wheels come from one part of the factory and are rolled on an inclined plane to a particular spot. The tires are propelled by some mysterious force to the same spot; as the two elements coincide, workmen quickly put them together. In a long room the bodies are slowly advanced on moving platforms at the rate of about a foot per minute. At the side stand groups of men, each prepared to do his bit, their materials being delivered at convenient points by chutes. As the tops pass by these men quickly bolt them into place, and the completed body is sent to a place where it awaits the chassis. This important section, comprising all the machinery, starts at one end of a moving platform as a front and rear axle bolted together with the frame. As this slowly advances, it passes under a bridge containing a gasoline tank, which is quickly adjusted. Farther on the motor is swung over by a small hoist and lowered into position on the frame. Presently the dash slides down and is placed in position behind the motor. As the rapidly accumulating mechanism passes on, different workmen adjust the mufflers, exhaust pipes, the radiator, and the wheels which, as already indicated, arrive on the scene completely tired. Then a workman seats himself on the gasoline tank, which contains a small quantity of its indispensable fuel, starts the engine, and the thing moves out the door under its own power. It stops for a moment outside; the completed body drops down from the second floor, and a few bolts quickly put it securely in place. The workman drives the now finished Ford to a loading platform, it is stored away in a box car, and is started on its way to market. At the present time about 2000 cars are daily turned out in this fashion. The nation demands them at a more rapid rate than they can be made.
Herein we have what is probably America's greatest manufacturing exploit. And this democratization of the automobile comprises more than the acme of efficiency in the manufacturing art. The career of Henry Ford has a symbolic significance as well. It may be taken as signalizing the new ideals that have gained the upper hand in American industry. We began this review of American business with Cornelius Vanderbilt as the typical figure. It is a happy augury that it closes with Henry Ford in the foreground. Vanderbilt, valuable as were many of his achievements, represented that spirit of egotism that was rampant for the larger part of the fifty years following the war. He was always seeking his own advantage, and he never regarded the public interest as anything worth a moment's consideration. With Ford, however, the spirit of service has been the predominating motive. His earnings have been immeasurably greater than Vanderbilt's; his income for two years amounts to nearly Vanderbilt's total fortune at his death; but the piling up of riches has been by no means his exclusive purpose. He has recognized that his workmen are his partners and has liberally shared with them his increasing profits. His money is not the product of speculation; Ford is a stranger to Wall Street and has built his business independently of the great banking interest. He has enjoyed no monopoly, as have the Rockefellers; there are more than three hundred makers of automobiles in the United States alone. He has spurned all solicitations to join combinations. Far from asking tariff favors he has entered European markets and undersold English, French, and German makers on their own ground. Instead of taking advantage of a great public demand to increase his prices, Ford has continuously lowered them. Though his idealism may have led him into an occasional personal absurdity, as a business man he may be taken as the full flower of American manufacturing genius. Possibly America, as a consequence of universal war, is advancing to a higher state of industrial organization; but an economic system is not entirely evil that produces such an industry as that which has made the automobile the servant of millions of Americans.
[TRAVELING AFOOT][24]
John Finley
"Traveling afoot"--the very words start the imagination out upon the road! One's nomad ancestors cry within one across centuries and invite to the open spaces. Many to whom this cry comes are impelled to seek the mountain paths, the forest trails, the solitudes or wildernesses coursed only by the feet of wild animals. But to me the black or dun roads, the people's highways, are the more appealing--those strips or ribbons of land which is still held in common, the paths wide enough for the carriages of the rich and the carts of the poor to pass each other, the roads over which they all bear their creaking burdens or run on errands of mercy or need, but preferably roads that do not also invite the flying automobiles, whose occupants so often make the pedestrian feel that even these strips have ceased to be democratic.
My traveling afoot, for many years, has been chiefly in busy city streets or in the country roads into which they run--not far from the day's work or from the thoroughfares of the world's concerns.
Of such journeys on foot which I recall with greatest pleasure are some that I have made in the encircling of cities. More than once I have walked around Manhattan Island (an afternoon's or a day's adventure within the reach of thousands), keeping as close as possible to the water's edge all the way round. One not only passes through physical conditions illustrating the various stages of municipal development from the wild forest at one end of the island to the most thickly populated spots of the earth at the other, but one also passes through diverse cities and civilizations. Another journey of this sort was one that I made around Paris, taking the line of the old fortifications, which are still maintained, with a zone following the fortifications most of the way just outside, inhabited only by squatters, some of whose houses were on wheels ready for "mobilization" at an hour's notice. (It was near the end of that circumvallating journey, about sunset, on the last day of an old year, that I saw my first airplane rising like a great golden bird in the aviation field, and a few minutes later my first elongated dirigible--precursors of the air armies).