“But suppose I am a commissioner of roads or an attorney-general,” queried the Young Politician. “In that case, clearly such things lie outside my province. How can I campaign against them?”
“My dear young man,” said the Old Politician, with a weary smile, “don't bother about your province, as you call it. Your job will undoubtedly be uninteresting and the public won't know anything about it or care anything about it, and the test of your success will be your ability to conduct campaigns which have nothing to do with your job, and therefore stand some chance of interesting the public. There is no reason why even an attorney-general shouldn't campaign against anything, provided he handle his campaign right.
“The principal thing to bear in mind is that you must begin your campaigns noisily and end them so quietly that the sound of their ending is drowned in the noise of the next campaign's beginning. Let's say you begin with a campaign against the high cost of living. First come out with a statement that you, as attorney-general or commissioner of roads or what not, are going to knock the high cost of living to bits, and the whole force of the Government will be behind you. That will put you on the front page once. Then send out telegrams calling a conference to take steps against the cost of living. That will put you on the front page again. Then when the conference meets, address them, and tell them they've got to make conditions better, simply got to. By the way, you ought to have a couple of able secretaries to help you with these speeches, or, better still, to do the routine work of your office so that there will be nothing to divert your mind from your campaigns. Then, after you have the conference well started, step out. Don't stay with them; they may begin asking you for constructive ideas. Step clear of the thing, and start a new campaign.
“I can't over-emphasize the fact that when the conference is well started, you must help the public to forget about it, and stir up interest in something new. Flay the profiteer for a month or two, and get a conference going on profiteers. Rap the Bolshevists, and telegraph for a crowd of citizens to come and probe the Bolshevists while you're deciding what your next campaign shall be. Don't let the people's minds run back to the high cost of living, or they'll be likely to notice that it hasn't gone down. Refer constantly to the success of your own campaigns, and keep the public mind moving.”
The Young Politician was visibly impressed, but apparently a doubt still lingered in his mind.
“There's one thing I'm afraid I don't quite understand,” he said at last. “All this denouncing and rapping and probing—isn't it likely to look rather destructive? Will people want to vote for a man whose pleasantest mood is one of indignation?”
“My dear young man,” replied the Old Politician, “I fear that you misunderstood me. A politician must be always pleasant to the people who are about him, and denounce only persons who are not present. You should compliment your audience when speaking. Be sure to make the right speech in the right place; don't get off your profiteer speech to the Merchants' Association, or they may begin to wonder whether they agree with you, but draw their hearts to yours with your anti-Bolshevik speech; assure them that you and they are going to save the nation from red ruin. Denunciation is pleasant if it's somebody else who is getting denounced. Tell the merchants or the newspaper publishers or the party committeemen, or whoever it is that you are addressing, that they are the most important element in the community and that the war could not have been won if they had not stepped forward to a man and done their duty. That's good to hear.
“Finally, give them a little patriotic rapture. Tell them this is a new age we're in. Picture to them the capitalist and working-man walking hand in hand with their eyes on the flag. Make the great heart of America throb for them. Unpleasant? Why, if you top off with a heart-throb, you can make the most denunciatory speech delightful for one and all.”
The Young Politician rose.
“I see,” he said. “Thank you. Have you any other advice?”