President Davidson: Thank you, Mr. Mullins. Next, Marketing Black Walnut
Kernels. This fits in with what Mr. Mullins has said. Mr. McCauley from
Chicago will tell us about it. Mr. McCauley.
Marketing Black Walnut Kernels
F. J. McCAULEY, McCauley Company, Chicago, Illinois
Mr. Chairman, ladies and gentlemen: Tom has got me on the spot here. I came here to speak to you about the marketing of black walnuts. Machinery is a hobby of mine, and that thing there was just one of those off-shoots of an infertile brain. But Tom is having a lot of trouble, and a lot of fun with it, so if you people would like to see that machine, that particular machine, I am glad that he invited you up there. It may give you a little different idea of what the sheller is up against in the salvaging of black walnut kernels.
You are interested in growing the black walnuts and other nuts in the shell, but they do have to be prepared for the public, and Tom's job, and other people's that are in the shelling business, is getting them out. The machines are made at Knoxville, Tennessee, and you can get a fairly decent idea about the shelling of black walnuts from the machine Smalley has. Tom's is a much larger size.
Now we will get down to this thing I came here to talk to you about, the marketing of black walnuts. My speech is divided into three parts; the first is about nuts, the second is about nuts and the third is about nuts, and I am nuts. Yes, that's more true than you think. My nickname throughout the United States is "Nuts" McCauley, and I am proud of it. It is a good nickname to have for a man that's in the nut business. And I most certainly am in the nut business, machinery on one hand and the selling of various types of nut kernels on the other.
You people probably don't know it, but you have the best advertised nut in the United States that you are working with, black walnuts. There are very few people in the United States that don't know what a black walnut kernel is, or a black walnut. In fact, I would say that 75 per cent of them at some time or other have gathered black walnuts, have hulled them. You know those pretty stained hands you have, and I can remember back in those days when I was a kid when I used to get those hands of mine just so brown and black from the hulling of black walnuts that my mother would almost want to turn me over her knee and spank me. But when wintertime came I always had a bunch of black walnuts that we could sit down and crack and put in those cookies or in that fudge.
I have talked to a good many of you people here, and I have a prepared speech, but I am going to ramble a little bit and I am going to ask you to ask me questions, because I found out that I don't know so many things, or the speech that I was going to make to you might not be as interesting as your asking me questions. I do want to say a few things, and I will go through quickly.
The first is the marketing of black walnuts in the shell. We find in the marketing of any product that there is a tremendous amount of waste due to poor sacking, due to a little dishonesty on the part of the people who are selling merchandise. You know, if there is a brick in a bag, the brick weighs a pound, that costs the man who buys the black walnuts money. In other words, out of that pound of brick he intended to get a small quantity of meats to sell, so his cost immediately goes up. You'd be surprised at how many bricks and how much iron there is in black walnuts and pecans! It's universal throughout the United States. There is a lot of chiseling that goes on. Your bags should be good. Black walnuts must be held for some time before they are processed, and one black walnut bag used one year can't be used another. If you can get by with one year's use of a bag to hold a hundred pounds, or whatever is put in it, of black walnuts, you are very fortunate. Usually they break out before the year is over, and that causes waste. So start out with a decent bag.
I made a little note here to talk to you about California black walnuts. The standard throughout the United States to people who actually buy black walnut kernels is what we call in the brokerage field Eastern black walnuts. That means Kentucky and Tennessee. Those are Eastern blacks, they are the blacks with the flavor, the blacks that stand up. From my home state they have Missouri blacks, but the quality isn't there. The flavor doesn't hold up. But you people down here grow the finest blacks in the world. California, yes, California grows and shells a lot of black walnuts, but they don't have a black walnut flavor. The flavor is gone. Where it went, I don't know. But there isn't any black walnut flavor in California blacks. [A different species, Juglans hindsi—Ed.]