THE PRESIDENT: Mr. Olcott, I am sure, is willing to give that issue just as soon as we can get more members and more money.
MR. OLCOTT: We are carrying the nut journal on its subscription list. There is no advertising to speak of in this pioneer industry. The nut nurserymen do not advertise; they should. People want to know where they can get nuts, butternuts and hickory nuts. The people in the South who grow pecans are doing a commercial business but they don't have to advertise; they can't furnish enough nuts to meet the demand. There is no occasion for them to ask for customers; the customers are flocking to their doors and standing in line. People want to know where to get black walnuts; they write in to me. I don't know where to send them. I don't suppose anybody has enough for his local trade and he doesn't have to advertise; he can sell all he has. There is no advertising to speak of. We are living on subscriptions. Now if you enlarge the Journal, use pictures which run up all the way from six to fifteen dollars apiece, you are soon using up your $1.50 per that is left out of the combination membership.
THE PRESIDENT: Yes.
MR. OLCOTT: After paying the tremendously high printer rates. A special edition can be gotten out at considerable additional cost. We have done it in the past and come out at the small end and it took several months to get even again. We can do it again for the sake of the association; but I am saying this to show why it is not done oftener.
THE PRESIDENT: Yes, I understand it. What do you think, then, of a little co-operation on the part of the association in the way of that extra expense for a special edition?
MR. OLCOTT: That's all right. In Mr. Linton's administration I furnished some very large and rather expensive half-tone engravings on the part of the association and they worked in very nicely. I don't know whether the association paid for them or whether he did. I think we divided the cost of them.
MR. BIXBY: I know he did. I have furnished some cuts myself.
THE PRESIDENT: Yes, I know, Mr. Bixby. You are very liberal.
THE SECRETARY: I suggested also that those who can give talks before their local horticultural societies should do so on the subject of nut culture, and if they wish to go in to it extensively slides could be obtained. I think that I could guarantee to obtain them from the Department of Agriculture for illustrated lectures. I have also another question which I would like to put before the association, and that is if we cannot use in some way our surplus back reports to gain new memberships. We have never been able to work out any method of doing so. We have printed each year an edition of a thousand numbers of the annual report. We send out two hundred and fifty or three hundred; consequently, we have about seven hundred annual reports accumulating on our hands every year. Now, what good are they going to be? Can't we use those in some way to increase our membership? Can't we use those as premiums, distribute them gratis some way or other, or distribute them for a small sum to educational institutions, newspapers and agricultural journals? Can't we do something with that annual surplus of about seven hundred nut reports to increase our membership?
MR. TUCKER: Why is there a thousand of them printed?