The American Fruit Grower had been selling subscriptions to the Association for its members at 30 cents a year. Since the first of July this year their rate is 50 cents. The opinion of the directors and committee members present last night was that we should drop that subscription to the American Fruit Grower for our members. It will be sent to all members who join for this year and up to the beginning of the next fiscal year. After October 1st, no subscriptions to the American Fruit Grower through the Association. Do we have any discussion on this proposal? (Considerable discussion followed.)
PRESIDENT MacDANIELS: I suggest that we hear the report of the Board of Directors and then act on the various items one by one in executive session.
MR. McDANIEL: You have heard something about the membership drive, and we will have more on that later. The directors suggested that we encourage more memberships, contributing memberships and sustaining memberships in the Association at $5.00 and $10.00 per year. Some of us feel we can't pay any more than $3.00 for our membership; others will be able to support the organization financially by taking memberships at the $5.00 or $10.00 rate, and we are still offering our life membership at $75.00.
Another matter discussed was offering the set of 34 volumes of back reports in The Nutshell at the price of $20.00 for the 34 volumes now available.
We suggest also that the Association authorize the appointment of a Publicity Committee to work with the Membership Committee in attracting new members.
That is about all I have as the report of the directors' meeting last night, Mr. President.
PRESIDENT MacDANIELS: This matter of the Board of Directors reporting to the business session is a pattern which I think is a good one. The proposition has been placed before you as to whether or not you wish to continue our affiliation with the American Fruit Grower magazine. As you will recall, the reason the question comes up at the present time is that they have raised their rate from 30 cents a member to 50 cents a member, which is 50 cents of our $3.00, which with the 50 cents secretarial expenses leaves but $2.00 to run the society. As the Treasurer will explain to you later, we are in somewhat of a financial difficulty.
It has been moved and seconded that the Association subscription to the
American Fruit Grower be discontinued.
This matter is up for discussion.
MR. MCDANIEL: We have much more space available in The Nutshell than in the American Fruit Grower, and there is the possibility of more frequent publication.