I'd like to have someone's idea in the audience here. Does anybody have some figure we should hit at? 10%, 20%, 25%?
MR. KINTZEL: I think since we have a thousand members, for each of the thousand to bring in one more member and make it a hundred per cent.
PRESIDENT BEST: Now, the high man is going to win here, you know. Is there anyone that can raise this man, that can say that we increase our membership more than a hundred per cent? If not shall we take that as a goal?
We have now reached the point in this discussion of goals where we can make the following profound deduction—"Nothing is worth two cents until it is sold."
Our church bells ring to tell the world that something good is being offered and that the church has something to sell. Everything in this world must be sold. The NNGA is competing not only with the resistance people offer it, but also against every other human activity. People buy what they think will give them the most satisfaction.
We are living in a cold-blooded society and people are not going to choke with emotion when we mention the old hollow tree where the possums hatched, or the wide spreading chestnut. People may not even want to join our NNGA. This is a free country and people can just sit in the sun on the bare ground if they want to. They may not want trees and can eat grape nuts if they want. We know they need the hobby—the shade—the beauty—the protection or even nuts which nut trees will bring them.
Because we know people need these fine things, then we must ask them to join the NNGA. If everybody knew what you know about the NNGA, we would have a membership of 100,000 members. But they do not.
This is what we mean by selling our organization. Indirectly as we sell our memberships to help other people, we help our organization.
Finally, let me suggest that we build up a backlog of ideas here at
Rochester to add to what we have on increasing our membership.
Give your ideas to our Vice President, Mr. George Salzer and his publicity committee and you will be helping to solve our NNGA problems.