The President: We are very glad to have heard from the state entomologist and we want his assistance. We are trying to steer away from bugs and we want his suggestions and help at any time.
We have a number of interesting people on the program yet this afternoon, but the chair is going to take the liberty of asking the president of the National Nut Growers Association, Dr. C. A. Van Duzee to talk to us on any subject that he cares to discuss. I know him well enough to know that anything he says will be good enough to hear: I know him personally, the most of you know him by reputation. He has some pictures here, and I shall take the liberty of passing them around for you to look at, and I am going to say that these are pictures it certainly does my heart good to see. They are pictures of his orchard down South. Just pass them around please.
Col. Van Duzee: Mr. Chairman, Ladies and Gentlemen: I told your President the first thing when I got in this morning that I didn't care to have any place on the program; that I would be glad to talk at any time on any subject he wished me to, and do anything I could to help along. That puts me in bad to start with. As I have listened to the discussions of your meeting the thought has come to me that you are following along very much the same pathway that the southern nut growers traversed five or six or seven years ago. We are a little further along in the growing of nut orchards in the South, but you are certainly going to get along and be abreast of us in time. Perhaps I may be able to do more good if I confine myself to a few practical suggestions as to how I think nut orchards can best be produced. Those pictures represent an orchard which I have in southwestern Georgia and have grown under adverse conditions. The pictures show the culmination of years of earnest effort. They represent what I consider to be a very reasonable success from a practical standpoint. I am a farmer and the first thing I require of my farm is that it shall pay. I have no theories; I have no ideals but those which must stand that test. I am in farming to make it a success; it is my business and everything I do must stand that test. If it doesn't pay it is not successful. That orchard represents the culmination of years of study of the problem of how to grow a pecan orchard on my ranch. That bunch of hogs represents about one hundred and fifty we selected about three weeks ago to put in our early peanut patch down there to finish them up as pork, but it does not show my breeders or young stock. I could talk hogs to you until the cows come home. I set my mark a year ago last spring, after being twice wiped out by the cholera, I set my mark at fifty thousand pounds of meat from my orchard, and I want to say I have animals now in the orchard and in the peanut field together to make that and a little margin to the good. I expect our orchard will produce this year more than fifty thousand pounds of hams, bacon and lard. The reason I am talking about this is that I want to emphasize the fact that the growing of nut trees is a business proposition. I want to say, in passing, that I believe no better thing could happen to the people who live in America than that every man who owns land might plant a few nut trees. It is a notorious fact that the nut trees which do the best, and which make the most money for the man who plants them, are the ones planted in the garden and immediately about the home where the conditions are favorable for the best development. It is also true that all the successful pecan promotions that have been put over on the American people have been built upon the records of those individual trees, which were grown under the most favorable conditions. That is the source of all that magnificent literature, and all these people that have been inveigled into these promotions in the South are going to be disappointed. That orchard in the photographs is eight years of age, or will be this year, as it was planted seven years ago last February. It has never paid a dollar of profit. You won't find any literature on nut orcharding in the South that will convey any such impression as that. I do expect it to pay this fall a small margin of profit. I won't attempt to explain all that but will say that an orchard must be eight or ten years of age before you may expect or hope for a reasonable profit. After that it ought to pay well. It is well worth going after because it is one of the most legitimate, safe, satisfactory business opportunities we have ever found. I don't know anything that pleases me more as a business man than the growing of a large orchard of nut trees, and I assure you, gentlemen, you must bring to that orchard the same degree of skill, energy and patience that must be brought into any large business proposition to make it a success. My own idea is that the nut orchard is a legitimate part of the general farming operation. If you travel from one end to the other of this country you will see that it is covered with apple orchards. Small apple orchards were a part of the original farming operations. The fact that they have been neglected does not alter the situation at all. If the owners of those orchards had given them proper growing conditions, they would have been successful. In the same way I say the successful nut orchard is going to be a legitimate part of the general farming operation.
I want to talk to you a few minutes from a business standpoint. Suppose you want to plant an acre of nut trees, and you buy an acre of land, and you buy your trees and have them planted. Who is going to take care of them? You hire a man who knows about the care of trees. You couldn't afford to hire one who didn't, and you would expect him to put in part of his time some other way. If he didn't your investment would amount up to so much you couldn't make anything on the deal. I emphasize this fact because I believe you should make your nut orchard propositions large enough so that you could afford to hire the best men to handle them for you. If you can't do this there is another way which has been practiced a great deal in the South and which I hope to see practiced in this section. I have worked out a solution of the problem, which I believe is very promising, and it is this: Get enough men, for instance in the city of Evansville, who want nut orchards, to go out a few miles and buy a bunch of farms, and put those farms under the management of a man big enough to make them a success, then plant your orchard, and use the land for general farming operations as well. I could go on indefinitely along this line because it is inexhaustible. I think it is the keynote to success in growing nuts. You can't be successful without giving attention also to the things I talked about this morning. You have to analyze the root pasture and the soil. You have to observe from the time the trees are bought and delivered, and it requires the most careful attention. You can't hope to accomplish a thing like that until you do give it your most careful attention. If you have money of your own, or make your living in some other way while the trees are growing, and feel that you must delegate it to somebody else, associate with yourself other men and make the undertaking big enough so you can hire the very best talent the country affords. In this section of the country land I presume is worth a hundred to two hundred dollars an acre, and you have got to make it pay interest. I want to talk about the figures. The farmer or nut grower, who does not keep a set of books and can't tell you at the end of the year whether he has made enough money to pay off his bills and legitimate expenses, and allowing himself a compensation for the time energy and experience put in the business, is not successful, and I don't care to consider him, because he is not a farmer as I see him. You must keep your figures and know how you stand. Before I get to the photographs I want to go back to our convention at Chattanooga. I don't know whether there is anybody here that was at that meeting or not. I was third man on the program to respond to the address of welcome by the mayor of the city, and I was new in the nut game and new in the South. I went up there with this thought, "I will listen to the other fellows, and take my cue from them, and make a little bluff at doing the best I can under the circumstances." To make a long story short, when the president called on the other two men to respond they were not there and that left me with an audience of four or five hundred people to talk to and nothing much to say. I apologized to them for being unable to talk in a light way. I said, "I can't say anything unless it is in earnest; I have got to talk about something I am interested in." I went on to advocate this principle, and it is a principle I wish every man or woman in America would grasp and retain and put in execution today; that is that the calling of agriculture is the most honorable calling a man can follow, and it is up to us to inspire in the children of America the thought that such is the case, and help them in every way to go out into the field of agriculture and be successful farmers. That is what I want to say. I have no patience with the men who farm and are not successful business men, because they are the people that make life in the rural districts objectionable to the children, and are responsible for the children of the best blood in the country going into the turmoil of the city where it is largely lost. You have to pay interest on the land you use, and you have got to pay yourself a fair compensation for the brains and energy you use on it. I want to call your attention to one other thing. This farm I bought nine years ago from a man who had farmed it until it wasn't capable of producing enough income to enable him to keep it, and I undertook to build an orchard on that farm, and I have done it. Last October, where these hogs are grazing in the picture, I planted a crop of oats and I got forty bushels of oats to the acre the latter part of April. I then turned around and broke the land up and planted it in sweet potatoes, which are just maturing and the crop will run one hundred and fifty bushels to the acre. Don't forget that that is two crops grown and harvested in one year on the same land. I consider it the best treatment for the land. I pastured the oats last winter with the hogs, so I got a very material gain from the oats in that way, and as soon as my sweet potatoes are harvested I will turn the hogs back in and let them glean the field. It is a fact that we can make lots of pork on the gleanings of a sweet potato field. And besides that these trees, each one of them, will bring me four, to five, or six dollars' worth of nuts. That land cost me sixteen dollars an acre, and there is a net income of several dollars above the price of the land, and I presume there is an individual growth on each tree that increases its value at least four or five dollars worth of nuts. There you see I have several dollars' worth of nuts, the sweet potatoes and the oats all grown on the same land, besides the pasture for the hogs. Those things are possible to the man who will go into the growing of a nut orchard in a business way. I have other land adjoining this and I will also utilize it for these purposes and grow such crops as I can grow in the orchard, because when the nut crop is ready to gather, I must get the stock out. I keep my organization employed the whole year. I have the best superintendent I know of and I have to make his salary out of my business. I get the best tree man I know of and he also receives his compensation from the money I make in farming. Last year I extended my farming operations in order to make it possible for me to keep my organization running full speed three hundred days in the year. I am dwelling upon this line for this purpose. Don't let any promoters ever get his hooks into you or tell you things as we have had them told to us down there. Thousands and thousands of acres of pecan orchards have been planted without a thought of the things I am talking about. They have planted thousands of acres in Georgia; they have not any organization and the man in charge is inexperienced and they don't pay. Each year from the time I planted my orchard, and got it to the point where I could count on an orchard crop, it has increased in value, and today it is worth four or five dollars a tree above what it cost me. It is a magnificent business proposition. I am so in love with my work I could talk to you until the cows come home. I want to impress on the people of the Northern Nut Growers Association and their friends the one fact that in order to be successful in a commercial way you must go into it right. There is no short cut.
The President: The next on the program will be an article by Mr. Olcott.
THE FUNCTION OF THE CLASS JOURNAL
Ralph T. Olcott, Editor "American Nut Journal"
In the multiplicity of publications one must distinguish, for his use, those which are for entertainment or general education and those which specialize. Class publications differ from trade or professional publications in that they are not confined in their appeal to the members of a trade or profession. The class publication is for that portion of the general public which is wholly, or to a certain degree, interested in the particular object to which it is devoted.
What has been said with regard to class publications is probably understood in a general way, but a brief consideration of its bearing upon the nut industry may make the status of a nut journal clearer. Let us suppose that an industry has no publication devoted especially to it. It must then depend upon communications between individuals and upon annual meetings and their printed proceedings for its interchange of thought; for it is presumed that it will have a national or sectional organization. A very efficient organization with the means at hand to serve its members well can do a great deal to keep members in touch with each other and to advance the interests of the industry. Organization, of course, is essential; but without a periodical exponent there is lacking the advantage to all readers of general timely discussion, questions asked and answered, special articles, illustrations and the news relating exclusively to the industry—all of which makes the periodical a working tool, and its bound and indexed files an almost indispensable adjunct to the literature and reference storehouse of the field covered.