Our function is in educating more people to an appreciation of what improved nut trees are and what they can do as they are at present developed. Nut growing is just beginning to come into its own and the nut tree should take its place as a valuable shade tree, should be included in the home orchard and used as a paying crop by the farmer in the North. The Guild is especially interested in introducing and popularizing new horticultural developments. It publishes a new type of tree as a publisher does a book. We serve as a connecting link between the horticulturist and the layman, aiming to coordinate the work of horticulturists and to interpret the meaning of this work to prospective planters of trees. We act as a sort of educational sieve, our aim being to extend the number of tree planters. This is a sales job and the Living Tree Guild is a sales organization. We work through the press by means of conservative advertising and publicity articles, through personal contact by means of exhibits and individual interviews and through the mails by means of carefully prepared bulletins of information and well selected photographs. We work to gather all the authentic information and offer this to our customers as a unique service. Frankly we believe that there is no other organization in the country that is as closely associated as we are with the authorities on tree planting. Dr. Morris, whom we all know as the dean of northern nut culture, is a member of our Board of Advisors.
In order to symbolize the grafted nut tree the Guild has adopted a brand name, Guild Pedigree, based on the fact that the mother trees have been carefully selected and are well known for their quality. Experiments have shown that they represent a selected family line and develop true to its characteristics.
We have been in touch with northern nut tree planting for a good many years, but our sales work has been limited to the past three years which, of course, means that we have never tried to sell nut trees in so-called normal times. Yet Guild Pedigrees have bucked these economic obstacles and they are becoming recognized as offering a remarkable opportunity to the business man who has property and to the busy farmer to make their idle land productive with a minimum amount of care and attention. They realize that the difficult operation of grafting has been successfully accomplished and that they need only prepare the ground for planting according to the character of the soil and with a little pruning and cultivation within a few years may be assured of a new type of crop for which there is a growing demand. They recognize the value of these trees over ordinary fruit trees which require numerous sprayings a year and whose extremely perishable crop must be carefully picked from the trees. Everyone knows that a certain amount of effort is required to get good returns from farming, but comparatively speaking improved nut trees have a decided advantage in their facility of growth, which means that they can be planted by a much wider range of growers than almost any other kind of crop.
In all of this we speak primarily of the black walnut which we recognize as the best nut tree for extensive planting in the North. We believe the hazel hybrids and filberts are of value as a secondary nut crop, as fillers-in between the black walnuts or used as ornamental bushes for screening around the grounds. Where local conditions justify it we recommend that the home orchard include a variety of nut trees, the English walnut, the northern pecan, certain hybrid hickories and a highly blight-resistant chestnut. The Guild has realized from the start that most laymen know little or nothing about the planting of nut trees. We, therefore, work with them individually, advising them in detail on their particular plantings. We keep a record of all Guild Pedigree nut trees, particularly of the black walnut, each one of which bears a tag with a serial number. We keep a record of this number and are gradually building up a case history of each tree, in so far as possible, in some instances complete with photographs. We include the conditions under which the tree was planted, whether as an orchard or as an ornamental tree, the amount of care and attention given it and its gradual development and increase in bearing. This is also being done with every tree that is included in the experimental orchard the Guild is operating in the Connecticut River valley.
The data that we are obtaining in this way is aiding us in publishing the latest authentic information on what happens when nut trees are planted by laymen under varying conditions. We believe these records will be a unique contribution of the Guild to northern nut culture. By this means we can already point to certain Guild Pedigrees as having made unusual growth or only average development, together with the probable explanation, and of course to some that have died from natural causes or from attacks by woodchucks or the like. We can offer records of plantings of Pedigrees that have been made in practically all the leading states, Canada and even abroad. Perhaps one of the most interesting case histories is that of Pedigree No. 1527 which was planted in the spring of 1932 as a Washington Bicentennial tree. This tree, set as a single specimen, came into full leaf immediately after planting and a year later was all of seven feet tall and had three mature black walnuts for its first crop. It is the proud possession of two small boys.
Young as we are in the field we have given authentic information on the planting of northern nut trees to several thousands of tree lovers. We have found a definite demand for detailed knowledge, and recognition of our work has been shown by the great interests in exhibits we have staged and from several awards which we have received from such organizations as the Horticultural Society of New York. An analysis shows that Guild nut tree plantings range from the true farmer to the gentleman farmer, from the small lot owner to the owner of hundreds of acres of non-dividend paying land, from the keen horticulturist to the youth who is taking his first step in following a fascinating new hobby.
The selling of nut trees is a very special problem. It is not like selling other kinds of trees. We recognize the fact that those who plant Pedigree nut trees are in a class by themselves and we, therefore, set up a separate department for them, making a special study of the subject. We feel certain that there is a great future ahead for nut growing in the North with our associations cooperating in the distribution of information and stock developed from actual experimentation over a period of years. Above all it is important to understand what others are doing, and appreciate that the commercial side should go hand in hand with the purely horticultural.