Every librarian should have training in psychology and sociology and should continue to study. Study man individually, in groups, in communities and mankind as a whole.
The PRESIDENT: The next in order will be the secretary's report.
SECRETARY'S REPORT
The close of another conference year finds the executive office still enjoying the hospitality of the Chicago public library in the commodious, convenient and well equipped rooms in the Chicago public library building. Heat, light and janitor service have also been supplied gratuitously as in previous years. The association has now held headquarters offices in Chicago for nearly three years and it is a pleasure for the secretary to report that the prospects for continuance and permanence of headquarters were never brighter than they are now. The income from membership fees is steadily increasing. In 1909 the amount raised from this source was $4,557.50; in 1910, $4,888.48; in 1911, $5,325.46; and the receipts thus far for 1912 warrant us in hoping that the total amount from membership fees will be at least $6,200. While the finances of the association even yet do not permit us to do many things that are very much worth doing and which are in the legitimate field of activities, we seem gradually to be approaching the time when excursions can be made into new avenues.
Although the work of the headquarters office varies from day to day so that no two days are alike the year's work in the aggregate so closely resemble that for last year that much repetition of last year's report would be made if a detailed statement were presented. The routine work has of course been performed, such as editing the bulletin, attending to the correspondence, advertising for the publishing board and sale of its publications which in the last year has been the heaviest in its history, the payment of bills, the keeping of books, the printing of publications for the publishing board, with the attendant work of making contracts for printing and the reading of proof, the arrangements for the midwinter meetings and the annual conference. The volume of this routine work has been very great and is still increasing so that often for days at a time there is little chance for doing anything else.
Since November 1, 1911, a record has been kept of mail sent out from the office. From November 1, to May 31, 1912, 11,818 pieces of first-class mail have been dispatched, or an average of about 67 pieces a day. In addition to this 15,794 pieces of circular matter were mailed either in the interest of the A. L. A. or its publishing board during the same period. No record of mail received has been kept but it runs from 50 to 70 letters a day, and frequently reaches 150 a day at certain seasons and on certain days of the week. Of course not all of this requires the personal attention of the secretary, a large share being orders for publications, or remittances for the same, payment of membership dues, and various inquiries, which are entirely handled by the office assistants. The headquarters office, however, continues to be, we are pleased to say, a clearing house for general library information. The Chicago public and John Crerar libraries are frequently consulted by the secretary, and occasionally the Newberry and other libraries, and I desire to express at this time my hearty appreciation of the cordial assistance given me by the reference librarians of these various institutions. Thanks to their kind offices we have been able in most instances either to give the desired information or tell where it may be found. To those seeking advice regarding establishment of libraries, selection or purchase of books or policy of administration we have gladly helped so far as we were able but always make it a point to try to put the inquirer in touch with the library commission of his state or the state library. We have taken particular pleasure in corresponding with certain towns in New Mexico, Florida, Mississippi and Montana where a public library is either being organized or where a campaign to secure one is being conducted. Notwithstanding the systematic efforts of the various commissions to cover thoroughly the library work of their respective states many small libraries and library boards seem blissfully ignorant of the existence of such an institution as a state library commission, and we consider it no small service to be able to enlighten them on this point. The commissions, on the other hand, are constantly putting the small libraries in touch with the A. L. A. The state library commissions can always be counted on to co-operate with the A. L. A. to publish our news notes and notices regarding publications in their bulletins, to recommend membership and A. L. A. publications and to respond quickly and efficiently to any special call. This is thoroughly appreciated by the secretary and the executive office. During the past year the secretary has made several demands on the time of the secretaries of the various state library associations and has found response in most cases prompt, intelligent and willing.
The library interests of the country are making progress towards a harmony of effort that is good to see and that will bring its sure result in better and more intelligent service to the people.
We have endeavored to keep the value and importance of publicity steadily before us and have accomplished as much in this direction as time and funds permitted. Multigraphed articles have been sent out to about 175 of the leading papers of the country several times during the year and from marked copies sent to the office and from reports from librarians who have seen the articles in their local papers we know that these contributions have been pretty generally used. Several special articles on either the work of the A. L. A. or the Publishing Board have been written for particular papers. A publicity committee has, at the request of the secretary, recently been appointed in the hope of securing still greater publicity. The work of the executive office, however, does not lend itself to the making of "stories" interesting to those outside the profession. Nearly every live and up-to-date library, on the other hand, is every week living out experiences which, if written up in a breezy and popular style of which many of our library folk are masters, would make capital articles acceptable not only to the daily press but to the more exclusive magazines as well. It appears, therefore, that the executive office can perhaps best promote publicity for the profession, by urging the preparation of these contributions from the reference librarians, the children's librarians, the loan desk people, the municipal reference workers, these people who, as Kipling puts it, have
"lived more stories
Than Zogbaum or I can invent."