The little man with the big spectacles had things moving. He was not much of a salesman but he knew all about merchandising in a retail store.
And he certainly was familiar with every store fixture and selling device that had ever been invented, its good and bad points, where it was practical and where it was not.
“Before a merchant puts money into store equipment”, said the wardrobe man, “he ought to be sure that he is getting the very latest and most improved models. He owes this to himself as a protection for his investment.
“There is always a temptation to save a few dollars by adopting a poor imitation or some out-of-date device.
“The latest and best is the cheapest in the end, especially when you consider convenience and durability.
“A pretty safe guide is to see what the biggest and best stores everywhere are installing today.
“You will find such merchants as John Wanamaker in his Philadelphia and New York stores equipping his clothing departments solely with New Way Crystal Wardrobes;
“Browning, King & Company in seventeen cities;
“Schuman, Kennedy, Posner, Talbot Company, Jordan-Marsh & Company, Leopold Morse Company, McCullough & Parker in Boston;
“George Muse Company in Atlanta;