“They find the New Way low center wardrobes give an unobstructed view all over the store and are the only wardrobes made that are entirely practical for grouping in front of a furnishing or hat department.
“Likewise the high double deck wall wardrobes have more than double the capacity of tables.”
The wardrobe man illustrated his talk with photographs and backed his arguments with figures.
The upshot of it was that he made a complete ground plan of the Lambert store with a modern selling arrangement and New Way fixtures in their proper places.
But before Stucker would admit the wisdom of the improvement, he argued it from every point of view.
“The farmer trade,” he said, “would imagine that they would have to pay higher prices for clothing to make up the cost of new fixtures.”
This, mind you, today when the farmer is the most enlightened member of the community—when he is using progressive methods in marketing his own product, to reduce his costs and increase his profits!
Lem acknowledged that the clothiers who are handling the finest merchandise are fitting up their stores with New Way Crystal Wardrobes, and he didn’t like to admit that the Lambert Store didn’t sell high grade merchandise.
He conceded that fine goods in every other line of trade are treated with the care and respect they deserve, otherwise they would suffer in the handling and cease to be fine merchandise.
Finally, Lem admitted that the discerning public does judge a merchant’s stock by the way he treats it, so that the store with New Way Wardrobes as a feature is not only the most progressive store, but in practically every instance the most prosperous in the clothing trade of its locality.