Thus, a second time in New York already, the native quality of the man gained him, at the critical moment, the advantage that decided his destiny. His new friend did help him, and it was very much through his urgent recommendation that the foreman of the printing office gave him a chance. The foreman did not in the least believe that the green-looking young fellow before him could set in type one page of the polyglot Testament for which help was needed.
"Fix up a case for him," said he, "and we'll see if he can do anything."
Horace worked all day with silent intensity, and when he showed to the foreman at night a printer's proof of his day's work, it was found to be the best day's work that had yet been done on that most difficult job. It was greater in quantity and much more correct. The battle was won. He worked on the Testament for several months, making long hours and earning only moderate wages, saving all his surplus money, and sending the greater part of it to his father, who was still in debt for his farm and not sure of being able to keep it.
Ten years passed. Horace Greeley from journeyman printer made his way slowly to partnership in a small printing office. He founded the New Yorker, a weekly paper, the best periodical of its class in the United States. It brought him great credit and no profit.
In 1840, when General Harrison was nominated for the Presidency against Martin Van Buren, his feelings as a politician were deeply stirred, and he started a little campaign paper called The Log-Cabin, which was incomparably the most spirited thing of the kind ever published in the United States. It had a circulation of unprecedented extent, beginning with forty-eight thousand, and rising week after week until it reached ninety thousand. The price, however, was so low that its great sale proved rather an embarrassment than a benefit to the proprietors, and when the campaign ended the firm of Horace Greeley & Co. was rather more in debt than it was when the first number of The Log-Cabin was published.
The little paper had given the editor two things which go far toward making a success in business: great reputation and some confidence in himself. The first penny paper had been started. The New York Herald was making a great stir. The Sun was already a profitable sheet. And now the idea occurred to Horace Greeley to start a daily paper which should have the merits of cheapness and abundant news, without some of the qualities possessed by the others. He wished to found a cheap daily paper that should be good and salutary as well as interesting. The last number of The Log-Cabin announced the forthcoming Tribune, price one cent.
The editor was probably not solvent when he conceived the scheme, and he borrowed a thousand dollars of his old friend, James Coggeshall, with which to buy the indispensable material. He began with six hundred subscribers, printed five thousand of the first number, and found it difficult to give them all away. The Tribune appeared on the day set apart in New York for the funeral procession in commemoration of President Harrison, who died a month after his inauguration.
It was a chilly, dismal day in April, and all the town was absorbed in the imposing pageant. The receipts during the first week were ninety-two dollars; the expenses five hundred and twenty-five. But the little paper soon caught public attention, and the circulation increased for three weeks at the rate of about three hundred a day. It began its fourth week with six thousand; its seventh week with eleven thousand. The first number contained four columns of advertisements; the twelfth, nine columns; the hundredth, thirteen columns.
In a word, the success of the paper was immediate and very great. It grew a little faster than the machinery for producing it could be provided. Its success was due chiefly to the fact that the original idea of the editor was actually carried out. He aimed to produce a paper which should morally benefit the public. It was not always right, but it always meant to be.