The Beaver should be all-seeing, all-knowing—as far as H.B.C. events are concerned. If a single incident which affects the Company or its employees escapes being reported to this journal, we are not fulfilling our mission. If any other publication tells of an H.B.C. event or reports any H.B.C. employees' activities which do not reach The Beaver—then we're "scooped," in the parlance of the press.
You faithful readers of The Beaver who daily are giving your time and thought to H.B.C. affairs—you are the eyes and ears of this journal. We have a good many "live-wire" reporters, but need more. Let every member of staff take a personal interest in forwarding to The Beaver intelligence of every description that might interest H.B.C. people.
[The Wanderers]
The lure of exploration has not lost its power since the two main prizes—both Poles—were achieved. Recently it was announced that a considerable number of new expeditions would set out in 1921 to various remote quarters of the globe—one to Baffins Land, one to the north of Siberia, one to Central Africa and so on down the list. Amundsen is now trying to drift across the North Pole.
The Challenge of Discovery ever has greater power than strong drink to inflame the blood of daring men, particularly of the British and Scandinavian races. They will never tire until the last "back-lot" of the earth has been carefully scanned, mapped and staked for science and civilization.
[Reputation]
A man may live a lifetime of virtue and honesty; then by one false step destroy the delicate structure of Reputation which he has so painstakingly constructed.
The Good Name of H.B.C. has taken two hundred and fifty years to build. Yet one year's departure from H.B.C. ideals and H.B.C. standards would serve to corrode the foundations underlying this priceless Reputation.