"These are all that the market affords, O King," they replied.
"Confound the market!" said the King, "I will consider this business myself."
Then the King consulted his books about apples; and the heads of departments in his Bureaus of horticulture and of Commerce. Having thus added to his information, he then went out to study the facts; and he found that the facts were these:
Apples grew as easily as ever they did; and there were really more kinds instead of less. People liked apples as well as ever they did, and there were more people instead of less.
Yet in the country the orchards were neglected and the apples fed to pigs or left to rot; and in the city, the fruit-stalls were loaded with the monotonous tasteless apples of commerce, cold-stored from time unknown; and those that were cheap were nasty, and those that were not nasty and not cheap were by mo means as high in quality as they were in price.
Then the King issued a Mandate, ordering his subjects far and wide to send him samples of all kinds of apples that were grown; with their names and histories and habits.
After this he made a tour of state, visiting his kingdom far and wide, and studying Appleculture in every quarter. And he consulted the people separately, in different places, saying, "Why do you not raise more apples of this sort and of this?"
And with one accord the people answered him—"It does not pay!"
This his Financial Advisers explained to him, outwardly with deep respect, but inwardly with derision at his inexperience, that there was no market for these varieties of apples, and they discoursed on The Law of Supply and Demand.
Then the King called upon his people to write everyone a postal card to him, stating the kind of apples they would buy if they could; and how many barrels or bushels or pecks or quarts they would like to use in a season, if the price was $2.00 a barrel, or five cents a quart.