It requires vastly less labor.

It gives a smooth, clean finish

which is especially beautiful

and durable.

We think we are quite conservative

in saying that it saves twenty per cent

of the finishing cost.

Gentlemen of the poets’ profession, be ashamed of yourselves! How can you expect to find readers by lazily sticking to your antiquated formulas, when even the advertisement writers in the very magazines you do your work for, are getting quite up-to-date?

Extreme Unction

Mary Aldis