$1.35 Net

D. APPLETON & COMPANY, Publishers, NEW YORK

The Promise of
A Better Tire Day

Goodyear Fortified Tires came, years ago, to promise men a better tire day. And that promise was fulfilled.

They made Goodyear the largest-selling tire in the world, a place it has held ever since. Last year men bought 1,479,883—about one for each car in use.

Not Magical

Don’t expect in the Goodyear a magical tire. It is not exempt from mishap and misuse.