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How the future will solve the problems of journalism must be largely a matter of conjecture. Temporarily the world war has given rise to peculiar problems, none of which, however, seems likely to have permanent effects on our newspapers. Censorship of news and of editorial discussion has precipitated anew the ever-perplexing question of the exact limits of the liberty of the press in war times. War, too, has made clearer the pernicious influence resulting from the dissemination throughout the world of “colored” news by means of semi-official news agencies subsidized and controlled by some of the European nations. The extent to which a whole nation may be kept in the dark by government control of news and discussion, as well as the impossibility of other nations getting important information to the people of such a country, has been strikingly exemplified by Germany and Austro-Hungary. The need of definite provision for international freedom of the press has been pointed out as an essential factor in any programme for permanent peace.
The rise in the price of print paper and increased cost of production, largely the result of war conditions, have led so generally to the raising of the price of papers from one to two cents that the penny paper bids fair to disappear entirely. This increase in price has not appreciably reduced circulation. To economize in the use of paper during the war, many papers have reduced the number of pages by cutting down the amount of reading matter. Whether or not these changes will continue when normal conditions of business are restored cannot be predicted.
Endowed newspapers, municipal newspapers, and even university newspapers, have been proposed as possible solutions of the problems of the press. Of these proposals only one, the municipal newspaper, has had a trial, and even that has not been tried under conditions that permit any conclusions as to its feasibility. Although there has been a marked tendency, hastened by the war, toward government ownership or control of railroad, telegraph, and telephone lines, which, like newspapers, are private enterprises that perform a public function, there has been no corresponding movement looking toward ownership or control of newspapers by the federal, state, or local government.
Effective organization of newspaper writers and editors has been urged as a means of establishing definite standards for the profession. It seems remarkable that in this age of organization newspaper workers are the only members of a great profession who have no national association. Newspaper publishers, circulation managers, advertising men, and the editor-publishers of weekly and small daily newspapers have such organizations. For free-lance writers there is the Authors’ League of America. In several Middle Western states organizations of city editors have been effected; but a movement to unite them into a national association has not as yet made much progress.
Two national newspaper conferences have been held under academic auspices to discuss the problems of journalism, the first at the University of Wisconsin in 1912, and the second at the University of Kansas, two years later. Although a number of leaders in the profession took part in the programmes and interesting discussion resulted, the attendance of newspaper workers was not sufficiently large to be representative of the country as a whole, and no permanent organization was effected.
That a national organization of newspaper men and women is neither impossible nor ineffectual has been demonstrated in Great Britain, where three of such associations have been active for a number of years. The Institute of Journalists of Great Britain, an association of newspaper editors and proprietors, holds an annual conference for the discussion of current questions in journalism and has had as its head such distinguished journalists as Robert Donald of the London Daily Chronicle, A. G. Gardiner of the London Daily News, and J. L. Garvin, formerly editor of the Pall Mall Gazette and now editor of the Observer. The other associations are the National Union of Journalists, composed exclusively of newspaper workers, which maintains “branches” and “district councils” in addition to the national association; and the Society of Women Journalists.
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There is no one simple solution for the complex problems of journalism. In so far as the newspaper is a private business enterprise, it will continue to adjust itself to the steadily advancing standards of the business world. “Service,” the new watchword in business, is already being taken up by the business departments of newspapers in relation to both advertisers and readers. The rejection of objectionable advertising and the guaranteeing of all advertising published have been among the first steps taken toward serving both readers and honest business men by protecting them against unscrupulous advertisers. When it is generally accepted in the business world that service, as well as honesty, is the best policy, no newspaper can long afford to pursue any other.
Nor need private ownership be a menace to the completeness and accuracy with which newspapers present news and opinion. Just as business men are coming to realize that truthful advertising is most effective and that a satisfied customer is the best advertiser, so newspapers are coming more and more to appreciate the fact that accuracy and fair play in news and editorials are also “good business.” Neither the public nor a majority of editors and publishers can afford to permit unscrupulous private ownership to impair seriously the usefulness and integrity of any newspaper.