Tenney, A. A. Scientific Analysis of the Press. Independent, v. 73, p. 895. (Oct. 17, 1912.)
Mathews, B. C. Study of a New York Daily. Independent, v. 68, p. 82. (Jan. 13, 1910.)
3. What the Public Wants
Thorpe, Merle, editor. The Coming Newspaper, pp. 223–247; Symposium: Giving the Public What It Wants, by newspaper and magazine editors. 1915.
Independent Chicago Journalist, An. Is an Honest and Sane Newspaper Possible? American Journal of Sociology, v. 15, p. 321. (Nov. 1909.)
What the Public Wants. Dial, v. 47, p. 499. (Dec. 16, 1909.)
Haskell, H. J. The Public, the Newspaper’s Problem. Outlook, v. 91, p. 791. (April 3, 1909.)
Stansell, C. V. People’s Wants. Nation, v. 98, p. 236. (March 6, 1914.)
Newspapers as Commodities. Nation, v. 94, p. 236. (May 9, 1912.)
Scott, Walter Dill. The Psychology of Advertising, pp. 226–248. 1908.