Now, in most offices, these names must be written and rewritten over and over again—often many times each month—on envelopes, price-lists, statements, checks, pay forms, ledger sheets, order forms, tags, labels, etc. And in many offices the writing of names is still a slow, tedious, drudging task—as the workers in those offices will testify.
The Birth of Mechanical Addressing.
But in one office this monotonous task of writing and rewriting the same names over and over again became such a hardship that the man who had to do it, thinking twenty-five years ahead of his time, had a vision of performing such work mechanically. That vision was the forerunner of the Addressograph.
In the early 90’s, Mr. Joseph S. Duncan was manager of a little flour and grist mill in Iowa. The requirements of his business necessitated the daily addressing of 100 quotation cards. Those were the days of pen and ink and the imperfectly developed typewriter. Mr. Duncan’s office was small. He was the sole worker in that office—and as the typewriter was still a curiosity in that section of the country, Mr. Duncan was obliged to depend upon pen and ink in addressing his daily price cards. This routine task wasted a great deal of his valuable time each day. In an effort to finish the work quickly, so that he could devote his attention to more important matters, Mr. Duncan found that he was frequently sacrificing accuracy for speed. Result—his concern often suffered considerable loss of profit because his quotation cards did not reach the people for whom they were intended. Finally, becoming disgusted with inefficient and inaccurate pen and ink addressing methods, Mr. Duncan made a trip to Chicago for the purpose of purchasing a machine for addressing his price cards. But, on visiting the leading stationery and office equipment stores, he was told there was no such machine. He returned to his office resigned to the task of addressing his 100 daily quotation cards by pen and ink. But the drudgery and monotony of this work would not down in his mind. The mistakes and omissions made in addressing these price cards became no less frequent. Finally, because Mr. Duncan could no longer be reconciled to the drudgery, inaccuracy and expense of hand addressing, he determined to build for himself a machine that would lift from his shoulders this monotonous task.
Builds First Addressograph.
The First Addressograph
Mr. Duncan invented and built his first addressing machine in 1892. He called it the “Addressograph”—a coined word meaning “to write addresses.” Although Mr. Duncan appreciated the saving of time and money and increase in accuracy which his little invention would surely create in the writing of names and addresses, he did not at first realize the great place his remarkable invention was destined to take in the commercial world as a “business energizer” and simplifier of routine work.
Like the first steam engine, telephone or automobile, the first addressograph was crudely simple and of course presented an uncouth mechanical appearance. Mr. Duncan experimented by gluing the rubber portion of a number of hand stamps to a wooden drum. This drum was placed on an operating shaft in the addressograph, so that after the printing of one name and address, the drum revolved so that the next name and address came into printing position. The type impressions thus obtained were fairly readable. But Mr. Duncan soon realized that the idea of gluing the type permanently to a wooden drum was unpractical. Only a few addresses could be placed around the drum and the method of gluing them permanently into place made it practically impossible to make corrections when changes in address occurred, or to add new names as occasion demanded.
Greater flexibility was needed. So Mr. Duncan designed and built what is now known as the first chain addressograph. Individual rubber type characters were pushed into metal type holders with a pair of tweezers. These type holders were then ingeniously linked together in the form of an endless chain. These chains were placed over a revolving metal drum, and as each separate name and address came to the printing point of the addressograph, the operator pushed down on a vertical stamper rod which pushed the envelope, or whatever form was to be addressed, against the rubber type which was inked just before reaching the printing point. Here, at last, was a practical addressing machine which enabled the user to accurately print names and addresses—typewriter style—ten times faster than was possible by any other method, and, quite as important, to make changes and additions to the list.