In the southwestern corner of the state along the valley of the Kickapoo River, on the high bluffs on either side of the river, have been planted a thousand acres of apples and cherries in the past five years.
While not all of this development is directly due to the Horticultural Society, ours has been the moving spirit. The Kickapoo development is due wholly to the work of the society.
In this way we are establishing an industry that will be a tremendous asset to the state. There was a time when dairying was but a feeble industry in Wisconsin, and now we lead.
Our society also aids in the development of marketing associations. In doing these things we also aid the farmer and home owner, for whatever is best in the commercial orchard is best in the home orchard. Spraying, pruning and cultivation as practiced by the expert serve as models for the farmer who has but two dozen trees.
The other activities of our society are similar to yours. We publish a magazine, as you do; we hold two conventions, as you do; in fact our work, and no less our interests, are the same as yours, and I most sincerely hope that the very pleasant relations that have existed between the societies may continue for all time.
Marketing Fruit Direct.
H. G. STREET, HEBRON, ILL.
In studying this subject, the direct marketing of fruit, let us first see how much it includes. Does it include simply marketing alone? Or does the success of it depend principally upon the varieties of fruit set out together with the after cultivation, pruning and spraying? First of all you must interest people in your work by producing something that they really want, and half of your problem will then be solved.