Marketing Fruit at Mankato.
P. L. KEENE, UNIVERSITY FARM, ST. PAUL.
(Gideon Memorial Contest.)
Mankato has a population of about twelve thousand and is just about within the car-lot market. In seasons of low production it can easily use all the fruit grown in the vicinity, but in seasons of good production some must be shipped out. This irregular supply makes it difficult to obtain a satisfactory method of marketing the fruit.
Nearly all kinds of fruit are grown here. Apples, strawberries and raspberries are grown to the greatest extent. There are several orchards having from five hundred to a thousand trees, while many small fruit growers have several acres of strawberries and raspberries. Plums, blackberries, currants and gooseberries are grown on a smaller scale, so that there is seldom enough produced to make it necessary to ship them.
The number of varieties grown is very great, as it is in almost every locality where the industry is relatively young. There are over forty varieties of apples grown on a more or less large scale. This makes the marketing problem still more difficult. Many of the growers are beginning to specialize in two or three varieties, such as Wealthy, Patten, Northwestern and Malinda. Last year some of the growers produced as many as five carloads. Small fruits are brought in by the wagon load during the heaviest part of the season, making it possible for the fruit houses to load a car in a day.
The commercial growers use good, practical methods of culture, keeping the land well cultivated and using cover crops and mulch; but many of the small growers of half-way fruit men—those who do not specialize in fruit growing—neglect their orchards. Most growers properly prune and thin their trees and bushes, while many are beginning to spray.
In the picking, grading and packing of the fruit is where the great majority fail. After they have grown the fruit carefully and successfully, they fail to properly harvest and dispose of it. This fault lies in the fact that they have specialized in the production of their product and have given little time or attention to the marketing of it. They realize, though, that success in fruit growing depends as largely upon proper marketing as upon proper growing.
The first step in marketing is the picking of the fruit. Fruit, as any other product, should be picked at a certain time; and the grower who allows his fruit to remain on the tree or bush too long, as is often done with the apple, until his work is caught up, is the grower who receives unsatisfactory prices for his product. Many farmers bring windfalls and bruised apples mixed with the hand picked ones and expect as much as the grower who carefully picks his apples. The picking utensils are also often a cause of injury. Tin pails, wooden buckets and boxes are used to too great an extent. These naturally bruise more or less of the apples as they are put into the pails, especially if extreme care is not used. The pouring of the fruit from one receptacle into another is still another source of injury.
The small fruit grower usually handles his fruit with greater care than the apple grower does, for the simple reason that improper handling of these fruits soon shows itself, and the grower may find that he is unable to dispose of his fruit. The most common cause of injury to small fruit is over-ripeness.