Grocers catering to high-class trade buy only the best apples. Extra fancy Jonathans, Grimes, etc., preferably 138's and 150's size, were purchased at $1 to $1.25 per box. These apples were taken from the box and repacked in small splint trays similar to the peach basket used in a six-basket carrier. Each box of apples filled approximately ten trays. Each tray sold for thirty cents; hence the box brought $3, representing a gross profit of about $1.75. Extra fancy Delicious and Winter Banana, 72's size, purchased at $2 per box, retailed at five cents each, or $3.60 per box. Other sizes and varieties brought corresponding prices. No attempt was made by this class of grocers to stimulate consumption by temporarily reducing prices.
The retail prices quoted above were maintained consistently throughout the 1914 season, regardless of prevailing jobbing prices. The large margins charged by the retailers, for the most part, were due apparently to the small amount of business handled, the perishable nature of the commodity, and the cost of operation.
An elaborate and efficient delivery service must be maintained by the grocers, and many small deliveries are made each day at an actual loss to the dealer. A large proportion of the grocery-store patrons buy on credit and pay when it becomes convenient. Many of these accounts are never paid. Hence it becomes apparent that the good customer who pays his bill regularly each week, or who pays cash, must suffer for the shortcomings of others. However, there can be little doubt that reducing prices would materially increase consumption and in the end result in equally good profits for the dealers. Reduced prices and better business practice should prove to be very beneficial to grower, dealer and consumer.
The profits derived from the sale of cheaper grades of apples to the poorer class of consumers are not so large. It was learned that those catering to such trade operated on a margin of 75 to 100 per cent. of the purchase price.
Raspberries.
F. C. ERKEL, FRUIT GROWER, ROCKFORD.
Raspberries are so easily grown it is surprising we do not find more farmers and back lot gardeners in the city giving them attention. I believe more people would raise raspberries if they could be made to realize what great returns they would receive for a little work and care. As a commercial proposition raspberries are the poor man's friend, yielding large returns with very small investment and requiring but little land.
I will attempt to give a few essentials in raspberry culture without going into detail, with the hopes that at least a few more patches of raspberries may be planted as a result of my effort. With the main points of raspberry culture given, there is no reason why any one with ordinary intelligence can not solve the details and meet with success.