In addition I would like to provide for a number of directors to be appointed by various organized groups in the country: one representative each from the Nonpartisan League, The American Federation of Labor, the National Teachers’ Federation, the Federation of Catholic Societies, the Federation of Protestant Churches, the Federation of Women’s Clubs, etc. The members thus named should not be sufficient in number to control the publication, for it is obvious in common sense that control must rest with the stockholders who have founded and made possible the paper. But these various groups should have a voice on the board, for the purpose of criticizing the publication and holding it rigidly to its declared policy, “the truth, the whole truth, and nothing but the truth.” It should be provided that each director has the right to a column twice a year in the publication, in which to state any criticism of its policy which he may have; also that any five directors have the right once a month to insert a column pointing out what they consider failure of the paper to live up to its professed standards. There should be a directors’ meeting in New York City once every month, and all these meetings should be open to representatives of the press; the editorial staff should be present, and answer all criticisms and explain their policy. Unless I am mistaken, this would result in making “National News” in another sense; the capitalist press would be forced to discuss the paper, and to advertise it.
I picture a publication of sixty-four pages, size nine inches by twelve, with three columns of ordinary newspaper type. The paper will have special correspondents in several of the big cities, and in the principal capitals of Europe, and will publish telegraphic news from these correspondents. It will obtain the names of reliable men in cities and towns throughout America, and in case of emergency it can telegraph, say to Denver, ordering five hundred words about the Ludlow massacre, or to Spokane, ordering the truth about the Centralia fight. The editor of the “National News” will sit in a watch-tower with the world spread before him; thousands of volunteers will act as his eyes, they will send him letters or telegrams with news. He and his staff will consider it all according to one criterion: Is the truth being hidden here? Is this something the American people ought to know? If so, the editor will send a trusted man to get the story, and when he has made certain of the facts he will publish them, regardless of what is injured, the Steel Trust or the I. W. W., the Standard Oil Company or the Socialist Party—even the “National News” itself.
Our editor will not give much space to the news that all other papers publish. The big story for him will be what the other papers let alone. He will employ trained investigators, and set them to work for a week, or maybe for several months, getting the facts about the lobby of the Beef Trust in Washington, the control of our public schools in the interest of militarism, the problem of who is paying the expenses of the American railway mission in Siberia. Needless to say, the capitalist press will provide the “National News” with a complete monopoly of this sort of work. Also it will provide the paper with many deliberate falsehoods to be nailed. When this is done, groups of truth-loving people will buy these papers by the thousands, and blue-pencil and distribute them. So the “National News” will grow, and the “kept” press will be moved by the only force it recognizes—loss of money.
There are in America millions of people who could not be persuaded to read a Socialist paper, or a labor paper, or a single tax paper; but there are very few who could not be persuaded to read a paper that gives the news and proves by continuous open discussion that it really does believe in “the truth, the whole truth, and nothing but the truth.” I do not think I am too optimistic when I say that such a publication, with a million circulation, would change the whole tone of American public life.
What would such a paper cost? To be published without advertisements, it would have to charge a high subscription price, two dollars a year at least; and there are not enough who will subscribe to a paper at that price. It would be better for the people to go without shoes than without truth, but the people do not know this, and so continue to spend their money for shoes. If the “National News” is to succeed, the few who do realize the emergency must pay more than their share; in other words, the paper must have a subsidy, and the subsidy must be large enough to make success certain—otherwise, of course, no one ought to give anything.
I have telegraphed to publishers of liberal sympathies in the East, and present herewith the following estimate of the cost of launching and maintaining the “National News”:
Weekly cost on basis of half million circulation: Editorial, overhead and paid matter, $1,000; paper, composition and printing, $9,000; addressing and mailing, $1,000; stencil list, $1,000; postage, $1,250; telegraph 50; business and circulation, $500; total, $14,000 per week, $728,000 per year.
The above is figured, as requested, on 64 page paper, size nine by twelve. Such work has to be done in a job plant and is more expensive. By making 32 pages, size twelve by eighteen, the cost could be cut to $650,000 per year.
Income on basis of 500,000 circulation, three-fifths consisting of paid subscriptions at one dollar per year, and two-fifths of news-stand sales at five cents per copy retail, three cents wholesale: $612,000. Deficit to be made up by subsidy, $116,000. Deficit on larger size, $38,000.
On basis of one million circulation, cost in smaller size will be $1,300,000; income will be $1,224,000; deficit, $76,000. On the larger size there would be no deficit.