Villeneuve, Switzerland,
Monday, Oct 6, 1919.
My Dear Confrère:
I am happy to see you always so burning with energy, but your next book prepares for you some rude combats. It requires a bold courage to dare, when one is alone, to attack the monster, the new Minotaur, to which the entire world renders tribute: the Press.
I return to Paris in a few weeks. Reaction there holds the center of the walk. It speaks already as master, and perhaps it will be master before the end of the winter. The wave of counter-revolution, of counter-liberty, passes over the world. It will drown more than one among us, but it will retire, and our ideas will conquer.
Very cordially I press your hand.
Romain Rolland.
CONTENTS
| PART I | ||
| THE EVIDENCE | ||
| Chapter | Page | |
|---|---|---|
| I. | The Story of the Brass Check | [13] |
| II. | The Story of a Poet | [17] |
| III. | Open Sesame! | [22] |
| IV. | The Real Fight | [27] |
| V. | The Condemned Meat Industry | [32] |
| VI. | An Adventure with Roosevelt | [39] |
| VII. | Jackals and a Carcase | [45] |
| VIII. | The Last Act | [50] |
| IX. | Aiming at the Public’s Heart | [55] |
| X. | A Voice from Russia | [58] |
| XI. | A Venture in Co-operation | [62] |
| XII. | The Village Horse-Doctor | [68] |
| XIII. | In High Society | [74] |
| XIV. | The Great Panic | [80] |
| XV. | Shredded Wheat Biscuit | [86] |
| XVI. | An Interview on Marriage | [90] |
| XVII. | “Gaming” on the Sabbath | [97] |
| XVIII. | An Essential Monogamist | [102] |
| XIX. | In the Lion’s Den | [110] |
| XX. | The Story of a Lynching | [114] |
| XXI. | Journalism and Burglary | [121] |
| XXII. | A Millionaire and an Author | [125] |
| XXIII. | The “Heart-Wife” | [130] |
| XXIV. | The Mourning Pickets | [142] |
| XXV. | The Case of the Associated Press | [150] |
| XXVI. | A Governor and His Lie | [154] |
| XXVII. | The Associated Press at the Bar | [165] |
| XXVIII. | The Associated Press and Its Newspapers | [169] |
| XXIX. | The Scandal-Bureau | [176] |
| XXX. | The Concrete Wall | [184] |
| XXXI. | Making Bomb-Makers | [191] |
| XXXII. | The Roof-Garden of the World | [197] |
| XXXIII. | A Fountain of Poison | [202] |
| XXXIV. | The Daily Cat-and-Dog Fight | [213] |
| PART II | ||
| THE EXPLANATION | ||
| XXXV. | The Causes of Things | [221] |
| XXXVI. | The Empire of Business | [228] |
| XXXVII. | The Dregs of the Cup | [237] |
| XXXVIII. | Owning the Press | [241] |
| XXXIX. | The War-Makers | [250] |
| XL. | Owning the Owners | [258] |
| XLI. | The Owner in Politics | [263] |
| XLII. | Owning the Associated Press | [271] |
| XLIII. | The Owner and His Advertisers | [282] |
| XLIV. | The Advertising Boycott | [289] |
| XLV. | The Advertising Ecstasy | [295] |
| XLVI. | The Bribe Direct | [300] |
| XLVII. | The Bribe Wholesale | [307] |
| XLVIII. | Poison Ivy | [311] |
| XLIX. | The Elbert Hubbard Worm | [314] |
| L. | The Press and Public Welfare | [318] |
| LI. | The Press and the Radicals | [323] |
| LII. | The Press and the Socialists | [327] |
| LIII. | The Press and Sex | [332] |
| LIV. | The Press and Crime | [337] |
| LV. | The Press and Jack London | [341] |
| LVI. | The Press and Labor | [346] |
| LVII. | The Associated Press and Labor | [353] |
| LVIII. | “Poisoned at the Source” | [362] |
| LIX. | The Press and the War | [377] |
| LX. | The Case of Russia | [385] |
| LXI. | “Bolshevism” in America | [395] |
| PART III | ||
| THE REMEDY | ||
| LXII. | Cutting the Tiger’s Claws | [403] |
| LXIII. | The Mental Munition-Factory | [408] |
| LXIV. | The Problem of the Reporter | [415] |
| LXV. | The Press Set Free | [421] |
| LXVI. | A Frame-up That Fell Down | [429] |
| Conclusion | [436] | |
| A Practical Program | [438] | |
| Publisher’s Note | [443] | |