Strange that the same leaf that thus brands a counterfeit,—which Reprint repudiates, hinting that respectable perfumers "sell only the genuine article,"—should within one two-hundredth part of an inch, contain the exposure of his own counterfeit, by his own pen, ink, and types: and that with the announcement of a "Travelling Agent, recently appointed to procure Subscribers in the Western States, Iowa and Wisconsin, who will prove his identity by a certificate from the Mayor of Cincinnati!" Now, it strikes me, would not a certificate from his lordship, proving the identity of the Magazine, be much more to the purpose? It is called Blackwood's Magazine; and if so, the Travelling Agent would be better certified by a commission from Mr Blackwood to be selling his property, and that would be more to the purpose still! But think, dear Godfrey, where this certified bagman goes! Iowa and Wisconsin are a thousand miles inland, where even so lately as when this reprint was begun, the Indian trail was the only post-road, and the aborigines almost the only inhabitants, and where, even at this day, the reader of Maga, holding the cream of civilisation and refinement in one hand, must keep the other in close contact with his rifle, and the rifle well loaded and cocked; for should his magazine interest him more than his safety, he might expect at any moment the pressing salutations of a cougar, or the warm embrace of a grisly bear. Or think, I pray you, of a circumstance still less improbable, which will illustrate what it is to be a bagman in Iowa. Where this "Travelling Agent" goes, he often carries his merchandise through an Indian village, and often, I'll venture to say, has Buchanan been seen in his hand, as centre to a circle of fierce-visaged Red-skins, with tomahawks in their girdles, and any thing but brotherly love in their gestures. Ah, then, the contrabandist is afraid. Among savages he first learns to wish himself engaged in any thing but an anti-copyright expedition; and produces in vain the proof of his identity, signed by the Mayor of Cincinnati.
I observe that there are similar agencies in the Southern and South-western States; so that Reprint & Co. are the monopolists of Maga, from the mouth of the St Lawrence, to the deltas of the Mississippi, and before long will doubtless have their travelling agents pushing its sale in the "halls of the Montezumas," or exchanging it for peltry at the head-waters of the Colombia. It is said in one of the newspapers of this city, that for every copy issued in Edinburgh, two copies of the reprint are published here; and though the estimate strikes me as, at least, unlikely, it is far from being incredible. I can pardon Mr Blackwood should his temper be a little ruffled, when he compares his trouble and responsibility, and limited sale, with the sans souci and universal market of Reprint & Co.; but surely, old Christopher North should smile with inward satisfaction when, not by cannon, or carnage, but as the result of a greatness thrust upon him, he finds his empire, like her Majesty's, the girdle of the earth, and his sovereignty recognised, in the world of letters, where hers can claim no subjects, and demand no homage. That crutch is now the sceptre of bookdom. Its shadow stretcheth over all lands, whether the dawn project it athwart the broad Atlantic, or the Boreal light send it overland to farthest India. Who reads not Maga? You shall find the smutched lieutenant turning over its pages by the camp-fire, after a terrible scratch with the Sikhs; and within the same twenty-four hours you may fairly surmise that some green mountain volunteer, on the wrong side of the Rio Grande, has lighted a pine-knot, and is reading one of the Marlborough articles to his mess, with extemporary paralellisms in favour of General Taylor, which the shade of the great Churchill must not venture to overhear. Swinging in his hammock, the midshipman holds Blackwood to the smoky lamp of the orlop, as he plunges and pitches around Cape Horn. Lounging in his state-room, and bound for Hong Kong, the sea-sick passenger corrects his nausea with the same spicy page, and bewitched with the flavour, forgets to sigh for Madeira, which he has passed, or to look out for St Helena, which is somewhere on his lee. It keeps the old Admiral from the deck as his keel scrapes the coral-reefs of the South Pacific; and a stale back number, from the bottom of a seaman's chest, is purchased as a prize, by him who cruises among seals, icebergs, and spermaceti whales.
"Quis jam locus, inquit, Achate,
Quæ regio in terris nostri non plena laboris!"
Yes—who reads not Maga? The flayed Radical of Parliament—the rasped Balaamite of Congress—the spanked Cockney of an author—the jaundiced Editor of some new no-go periodical—even these must cut the leaves of each new number, if they die for it, or if their only reward be to find their own sweet selves hung up in its pages, like sham Socrates in his basket, but not looking on like live Socrates with philosophic composure. And if they whimper, who will sympathise? Like the Shepherd at Awmrose's, the testy public may now and then rebel, and rail for a season at "the cawm, cauld, clear, glitterin' cruelty in the expression of his een,"—but who can keep up a quarrel with North? Again, like the Shepherd, they relax into a broad good humour, and, before they know it, are drinking with all the honours, "Long live King Christopher!" So then, in spite of Cockneys, chartists, coxcombs, rebels, radicals, and rascally reformers, yea, and the whole alphabetical list of what is whiggish, vulgar, and vexatious,—
"Maga still sitteth on Edina's crags,
And from her throne of beauty rules the world!"
Ah! my dear Godfrey Godfrey of Godfrey Hall, in the county of Kent, Esquire,—I know what you are thinking of. You were certainly meant for trade, and 'twas a loss to the Bank of England, that you ever wore a shooting-jacket. There was ever a commercial crotchet in your head, and I am sure it now suggests the rejoinder—that to rule the world is nothing, so long as one can't rule the market. But I respectfully ask, do you go for absolute monarchy? Would you have Maga more potent than her Majesty? I grant there should be something coming to Mr Blackwood for the thousands that profit by his labours in America—but if it can't be so, let the glory suffice him, and let Sic vos non vobis be his song of patient resignation. The parallel between his case and that of the Virgilian sufferers, is perfect. Who concentrates more pungency, or collects more sweets than the busy bee? Who keeps more musical throats in time than the motherly bird? Who lends the agricultural interest greater assistance than the labouring ox; or who suffers more by the manufacturers than the fleeced lamb? Undoubtedly, the answer is,—Mr. Blackwood! Well then, I say, he must comfort himself by philosophy and Sic vos non vobis. He may, indeed, utter one word of remonstrance against literary and commercial piracy, like that first great sufferer by anti-copyright,—Mr. Virgilius Maro, of Mantua—
"Hos ego versiculos emi, tulit alter honores."
Or, in other words, I pay for every line and letter of Maga, and lo! Mr Bathyllus Reprint, of New York, carries off the sesterces! Think, Godfrey, what a charm of a life this Bathyllus must make of it! His are all the honey, and the bird's nests, the corn-bags, and the fleeces of the Ebony estates; and yet he has no trouble to see his banks furnished with bees, or to preserve game in the brake; no care to drive away crows, or to stifle the blatter of sheep. For him—to descend from the firmament of metaphor, to the plain prose of George Street and Paternoster Row—for him, Mr North inspects boxes of Balaam, with the patience of a proofreader, and deciphers pages of wit and pathos with the perseverance of a Champollion. For him, with each new moon, and punctual to the day, comes forth the Maga of the month, the fruit of incredible diligence, and the flower of admirable skill. For him the foreign purveyor of all he lives by pays down the golden honorarium, fifty guineas for the sheet, that he may have the whole for less than fifty pence. For him—the same benevolent provider takes pains to silence, by the same metallic spell, ten thousand other claims and clamours, contingent to each lunation of Maga. All things work for him! For him the steamer ploughs Atlantic surges; and for him, when she gains her port, two hundred miles of wire are put into galvanic tremor, bidding him prepare his covers, and rally his compositors. It is there that Reprint, with a grateful sense (perhaps) of all that has been done for him, and a still more gratifying sense of the very little that remains for him to do, finds himself called to bestir from a fortnight's nap, and proceed to do that little. With railway speed, and thunder step, the Express of Harnden brings to his hand almost the only emigrant original of Blackwood that ever touches these occidental shores. No prosy correspondence—no botheration manuscript—no rejectable contribution—but the choicest literary matter that the genius of the British empire can furnish, all picked, packed, and laid at his feet, in fair white printed copy, without pains and without cost! Another's all the toil—his, all the profits! In a turn or two of his hand the American market is supplied. Sure sale—no risk—all clear gains, and quick returns! I am sure Mr Bathyllus Reprint must be the happiest of men, and the most amiable of publishers; and I can conceive that few of the more legitimate craft would be able to stand upon dignity, or refuse his kind invitation to meet a little company at his board—
"At the close of the day, when the market is still,
And mortals the sweets of comestibles prove."
But hold! When is the market still. For a fortnight after he has set it astir with a new number, his announcements confront you as you open your "folio of four pages." His placards smite the eye at the crossings of the streets; they return your glance at the shop-window, and confound your senses at every turn. "Old Ebony for the month,"—"Kit North again in the field,"—"A racy new number of Blackwood,"—such are the headings of newspaper puffs, and the bawlings of hawkers on the steps of Astor House. They pursue you to the Boston railway-station, or to the Hudson-river steamer; they follow you on the road to Niagara; meet you afresh at Detroit and Chicago, and hardly provoke any additional surprise when the bagman accosts you with the same syllables, through the nose, as you arrive in the buffalo-season on the debateable grounds of Oregon! To quote once more the oracular words of the Ettrick orator and poet, "Ane gets tired o' that eternal soun'—Blackwood's Magazeen,—Blackwood's Magazeen—dinnin' in ane's lugs, day and nicht!" So vast and so varied I suppose to be the commercial relations of Reprint & Co., and such, beyond a doubt, is Maga's empire in America.