A M. W. Well, listen to the advice of a man who knows his way about town. Don’t mark your magazine with the wrong colour at starting. It’s quite evident, when one stays an instant to think of its derivation and meaning, that Lucifer is an excellent word. But the public don’t stay to think of derivations and meanings; and the first impression is the most important. Nobody will buy the magazine if you call it Lucifer.
III.
A Fashionable Lady Interested in Occultism. I want to hear some more about the new magazine, for I have interested a great many people in it, even with the little you have told me. But I find it difficult to express its actual purpose. What is it?
Editor. To try and give a little light to those that want it.
A F. L. Well, that’s a simple way of putting it, and will be very useful to me. What is the magazine to be called?
Editor. Lucifer.
A F. L. (After a pause) You can’t mean it.
Editor. Why not?
A F. L. The associations are so dreadful! What can be the object of calling it that? It sounds like some unfortunate sort of joke, made against it by its enemies.
Editor. Oh, but Lucifer, you know, means Light-bearer; it is typical of the Divine Spirit——