THE DISSUADERS.

For many years—ever since the first piece of chalk was applied to the first wall and advertising began its bombastic career—the advertiser's tendency has been to commend his wares, if not to excess, at any rate with no want of generosity. Everyone must have noticed it. But war changes many things besides Cabinets, and if the paper famine is to continue there will shortly be a totally novel kind of advertising to be seen, where dissuasion holds the highest place. For unless something happens those journals which have already done much to reduce circulation will have to do more and actually decry themselves. Such counsels as those which follow may before long meet the eyes, and, it is possible, influence the minds, of the great B.P.:—

The Proprietors of

THE TIMES

Urge you to spend your money
elsewhere.

THE TIMES

may have the best foreign correspondence,
the latest news, the greatest
variety of letters (in types of all sizes),
the funniest dramatic criticisms, the
sternest leading articles, and the only
newspaper proprietor now acting as a
plenipotentiary in America;
BUT
you are implored not to buy it.

Remember its virtues for future use,
when skies are brighter, but disregard
them to-day.

We appeal to the great-hearted Public
to make a real effort and refrain from
buying

THE OBSERVER.

Sunday may be only half a Sunday
without it;

But indulge in a little self-sacrifice.

Not only eat less bread
But
Read less Garvin.

DOWN SPECTATORS!

Give

THE SPECTATOR

A WIDE BERTH.

There are reasons why it must be published
regularly
But there are no reasons why you
should buy it.
There is no better, saner, or soberer
Critic of Life; but what of it?
We print all the latest Canine and
Feline news; but never mind.
If you won't, as seems probable, down
your glass, down your Spectator.


HELP TO WIN THE WAR

BY NOT BUYING

THE DAILY CHRONICLE.


Whatever Sixpenny weekly you buy
don't let it be

THE NATION.

Owing to its persecution by the present
incapable Government The Nation is
achieving an embarrassing popularity.

Please forget it.

Let your only

NATION

Be your determi-

Nation

NOT TO BUY IT.


THE PROPRIETORS OF

THE STAR

urge you not to buy it any more until
the War is over and paper is cheap again.

Buy The Evening News instead.


DON'T BUY

THE SPHERE.

IT IS ONLY SEVENPENCE A WEEK,

BUT DON'T BUY IT.

It is full of Pictures of the War, but
you can do without them. It has
punctual literary judgments of astounding
finality by "C.K.S.," but they
can wait.

Do anything in reason, but don't buy

The Sphere.

The depreciation, you observe, is not always quite whole-heartedly done. But it must be remembered that the habit of self-praise cannot be broken down in a minute, and this is only a beginning.

PAN PIPES.

In the green spaces of the listening trees

Pan sits at ease,