Maurice would do anything for a friend, and, as I say, had actually written "Lemonbeer is the best ..." after drinking a whole bottle of it.

It was Drall's advertisement manager who said that in point of selling power this testimonial was unsurpassed. "The finished completeness of the composition," he said, "shows sheer genius. Just four words. A word added or subtracted would ruin it."

When Maurice came to and learnt how brilliant he had been he simply put on his hat and walked round to a Film Agency to say that he was prepared to write—and complete—any number of masterpieces. Since that day he has never looked back.


Commercial Candour.

"Antique Silver.

Mr. —— invites all interested to inspect his fine stock which he can offer just new at exceptionally low prices."

Daily Paper.


Peggy. "Please, Miss Judkin, Mummy says will you kindly let her have a little brandy for our goat? It's very ill and Mummy is afraid it's dying."