+ Review 2:464 My 1 ’20 460w R of Rs 61:445 Ap ’20 170w
RAMSAY, ROBERT E. Effective house organs. il *$3.50 (3c) Appleton 659
20–2516
A book treating of “the principles and practice of editing and publishing successful house organs.” (Sub-title) Chapter one describes a house organ as “a small magazine or newspaper published once a month, sometimes more frequently, sometimes less, and made up wholly or in part of advertising from the house sending it out.” The treatise which is profusely illustrated with specimen pages of typical house organs, falls into three parts. “Part 1 lays down the underlying principles of editing and publishing house organs of all classes. Part 2 gives you the actual practice among successful house organs in applying principles previously laid down. Part 3 is made up of appendices containing valuable reference data on the general subject of house organs which may be of use to both student and practitioner.” There is an index.
“A book much needed by the amateur editor in business organizations.”
+ Booklist 16:228 Ap ’20
“His style is easy and readable.”
+ Boston Transcript p6 Jl 28 ’20 240w
“The book contains many interesting examples of how a sound knowledge of psychology is valuable in producing a successful house organ.”