“She wisely refrains from any ex cathedra dogmatism on her own account.” L. B.
+ Freeman 2:214 N 10 ’20 140w
RUSSELL, THOMAS. Commercial advertising. (Studies in economics and political science) *$2.50 Putnam 659
20–297
“Mr Russell is the president of the Incorporated society of advertisement consultants, and was sometime advertisement manager of the Times. He writes, therefore, with authority, and he deals fully with such themes as the economic justification of advertising, the functions and policy of advertising, the chief methods of advertising, and with advertising as a career.” (Ath) “The six lectures were delivered in the spring of this year at the London school of economics.” (Springf’d Republican)
“The book should be useful and suggestive to commercial men and others.”
+ Ath p929 S 19 ’19 70w Springf’d Republican p8 F 7 ’20 400w
“The six lectures are not only worthy of their academic auspices but might well serve as models of modern academic exposition. They have the breadth and insight that is properly called philosophic, whatever the subject-matter may be, and the concreteness that makes a philosophic treatment glow with interest.”
+ The Times [London] Lit Sup p510 S 25 ’19 900w