+ Booklist 17:96 D ’20 + N Y P L New Tech Bks p62 Jl ’20 40w
ALLEN, FREDERICK JAMES. Advertising as a vocation. *$2 Macmillan 659
19–17750
“This book by Mr Allen of the Bureau of vocational guidance of Harvard university is intended to place the subject of advertising as a vocation especially before that part of the public concerned with the choosing of a vocation. It is an extensive exposition of the field of advertising, the emoluments, the qualities needed for it as a vocation, and a thorough investigation of the various fields. It considers advertising as a business rather than as a profession, since in the main it is connected with the trades, and it aims to show the future of advertising as an important element in the choosing of a life work.”—Boston Transcript
“Sets a high standard. Excellent bibliography.”
+ Booklist 16:191 Mr ’20 Boston Transcript p6 Ja 17 ’20 250w Brooklyn 12:100 Mr ’20 30w
ALLEN, NELLIE BURNHAM. New Europe. (Geographical and industrial studies) il $1 Ginn 914
20–4490