Send 5 cents in stamps to the undersigned for beautifully illustrated booklets, "Summer Homes in Nova Scotia" and "Vacation Days," giving all fishing resorts, rates, etc.
J. F. MASTERS,
N.E. Supt.,
Long Wharf, Boston
Buy advertised Goods—Do not accept substitutes
Ivory Soap is not an ordinary laundry soap.
It is a better-than-ordinary soap.
It is made of better-than-ordinary materials and is intended to be used for better-than-ordinary purposes.
There are any number of soaps that cut dirt much more quickly than Ivory Soap will. They are fine—for cleaning pots and pans and cement walks.
But don't wash shirtwaists with them; or woolens; or colored goods; or silks; or dainty dress fabrics; or laces; or any other article that is better-than-ordinary.