Bates & Guild,
6 Beacon Street,
Boston, Mass.
For Circular List.
LXXXV.
Manoir de Vitanval, Ste. Andresse, Normandy.
Brochure Series Competition No. 2.
The first lot of drawings in the competition for a design for the advertising page of The Boynton Furnace Co., in The Brochure Sseries, was due on December 10, and eleven designs were received.
The judges have awarded the prize to Mr. Edwin R. Clark of Lowell, Mass., and his design appears in this issue as the advertisement of the Boynton Furnace Co., on page xi. The reasons for the award may be a guide to others engaged in similar work, and consequently we reproduce several of the other designs for comparison with Mr. Clark's.
It must be remembered that the first consideration in this problem is the effectiveness as advertising matter of the design submitted—its artistic merits, although important, are distinctly secondary to this quality. The medium in which it is to be used and the clientage to which it is intended to appeal must also be constantly borne in mind.
